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Marketing Manager

2 months ago

watertown, United States Hencove Full time

Seeking Confident and Creative Thinker, Writer, Communicator, and Team Player


About Hencove  


Hencove is a creative marketing agency working with businesses at the intersection of healthcare, finance, and technology industries. Yes, some check all three boxes. Our work for these companies spans the marketing stack—across all disciplines, and all aspects of the work from strategy and ideation to planning and management to execution and measurement. We build brands, drive impactful engagement, and create industry leaders. For nearly a decade, we’ve supported leading brands that share our mission of making communities stronger, safer, and more secure.


About the Team & Role 


To do what we do well, we rely on marketing generalists to lead our efforts—spearheading the client relationship, tackling what they can, and pulling in colleagues as needed to ensure we’re delivering the highest quality work. We call these our Bees. They like to be busy and work well as a team. We also have Blobfish, our creative and development team. They’re Blobfish because our creative team has a sense of humor, and we like that. And Ligers are our marketing specialists. They’re hybrid marketers and they’re special, just ask them. 


We’re hiring for an Marketing Manager to support our Bees and work across a variety of client relationships and marketing disciplines. The Marketing Manager role is a blend of an in-house marketer on a small team wearing many hats, combined with the responsibilities and opportunities of life at an agency. In other words, you’ll get your hands dirty in the work, and support the client and project management side of things as well. 


About You 


We’re looking for a confident and creative thinker, writer, communicator, and team player who inspires everyone around them: 

  • 3+ years of marketing experience, ideally in healthcare, finance, or tech
  • Self-motivated, highly organized, and incredibly dependable
  • Great writing, editing, and proofreading skills
  • Skilled at independently managing projects, timelines, deliverables, and plans
  • Enjoy working on multiple brands in multiple industries, simultaneously
  • Dedicated to process improvement and comfortable asking questions, making recommendations, and finding ways to do things better
  • Comfortable working in a full, tech-enabled agency (Slack, Monday, Box, Zoom, Outlook, Harvest)


Skillfully moving laterally and vertically around the marketing stack takes humility, humor, honesty, hard work, and a healthy dose of intellectual curiosity. 


What You’ll Be Working On


At Hencove, you’ll contribute across an array of marketing disciplines and domains. Success doesn’t mean you’re the expert in everything or that you do all the work—it means you can collaborate with colleagues to get the job done, better. Some of the areas you’ll spend most of your time:


Content Marketing (50%)

  • Research, writing, and editing of blogs, articles, case studies, whitepapers, email blasts, landing pages, and more
  • Management of organic LinkedIn accounts and campaigns, and paid ad campaigns on LinkedIn and Google Ads


Project Management & Client Engagement (30%)

  • Assist colleagues on larger projects, including brand development, websites, videos, collateral, and creative assets
  • Provide support on client communication, including daily email correspondence, recurring client calls, and other ad hoc requests
  • Active use of software (Monday.com) to manage project workflow, deliverables, and internal communication between teams, ongoing management of client-facing status reports and project plansmmunication between teams, ongoing management of client-facing status reports and project plans


Research & Reporting (20%)

  • Development of monthly and campaign-specific analysis to assess performance, identify improvement opportunities and inform strategy
  • Monitoring of competitive landscape, and review of paid and earned conference and tradeshow opportunities


About the Offer


Hencove offers a benefits package including:

  • Unlimited PTO (min. recommendation of 20 days), plus sabbaticals, parental leave, and community service
  • Experience-based, competitive salary and 401(k) with employer match
  • Employer-sponsored healthcare, dental, vision, life, and disability insurance
  • New employee tech package, monthly cell phone stipend, and annual wellness subscriptions
  • Plenty of gifts, goodies, and team activities both in-person and remote
  • Personalized career development and individualized coaching opportunities
  • Free lunches weekly


To help foster a collaborative team environment, we encourage local employees to work from our office in Watertown 1-2 times per week.


For our team to build brands that appeal to diverse audiences, we seek an inclusive and culturally competent team that includes diverse ideas, backgrounds, and experiences. Regardless of your background or how you identify, we encourage you to apply.