Director, Digital Media

3 weeks ago

Austin, United States Callaway Full time

ABOUT THE BRAND: Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer. Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit Topgolf Callaway Brands . JOB OVERVIEW The Director of Digital Media and Performance Marketing is a strategic leader overseeing all digital marketing initiatives, focusing on performance-driven campaigns, optimizing digital media channels, and driving measurable business growth. This role will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns, leveraging data and analytics to ensure maximum ROI. The ideal candidate will have a proven track record of leading high-performing teams, managing large-scale campaigns, and using analytics to drive decision-making. The right candidate will be passionate about using data and AI to derive insights and drive impactful marketing and business decisions. This role will work closely with other e-commerce and Marketing cross-functional partners (UX Manager, Brand Managers, Retail Marketing Managers, Analytics, and Site Merchandising) to create/maintain a best-in-class digital marketing program and partner with e-commerce leadership to ensure successful implementation, optimization, and reporting. This individual will report to the Sr. Director of E-commerce Growth. ROLES AND RESPONSIBILITIES Lead performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing. Define and optimize marketing funnels to maximize conversions and ensure alignment with broader marketing and business goals. Manage budget for e-commerce and brand campaigns to ensure KPIs and revenue forecasts are achieved. Lead strategy for cross channel incrementality testing. Oversee day-to-day advertising operations and continuously evaluate and optimize marketing spend and channel allocation. Hands-on development, testing, and optimization of all digital marketing activities. Oversee the development and implementation of a comprehensive SEO strategy, including content strategy and technology roadmap. Maintain effective communication with senior leadership on digital marketing KPIs, strategy, and progress toward business goals. Accountable for developing and monitoring quarterly and annual priorities for the team. Evaluate the effectiveness of all digital marketing channels and create a strategic measurement framework that supports both operational and long-term decisions. Oversee 3P marketplaces, including product setup, merchandising, and media. Use data-driven analysis to identify opportunities for improvement and make recommendations on campaign adjustments to optimize results. Collaborate with the data science and analytics team to build models and frameworks that improve attribution, predictive analysis, and marketing effectiveness. Work with our sister companies to develop a cross brand acquisition and retention strategy. Foster a culture of collaboration, innovation, and results-oriented thinking within the digital marketing team. Lead, mentor, and grow a high-performing team of digital marketing professionals, ensuring clear direction, KPIs, and performance feedback. TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities) A bachelor’s degree or equivalent combination of education and experience is required. 10+ years of experience in digital marketing, with a strong emphasis on performance marketing and digital media buying. Minimum 5 years of management experience required. Prior search/social/programmatic campaign management required. Experience leveraging web analytics tools and optimizing campaigns based on performance. Experience managing affiliate relationships is a plus. DE&I and EEOC: Inclusion & Diversity: As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day. If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you. ARE YOU READY TO MAKE THE TURN? APPLY TODAY #J-18808-Ljbffr

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