Associate Media Director

3 weeks ago

Austin, United States GSD&M Full time
Job Title: DIGITAL ASSOCIATE MEDIA DIRECTOR

Department: Consumer Engagement Group

Reports to (Position): Digital Media Director

Supervisory Responsibilities (Y/N): Yes

FLSA Status (Exempt vs. Non-Exempt): Exempt

Travel (%): 0-20%

LOCATION: Austin

ABOUT US

At GSD&M, we're on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We're able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We're humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that's what it takes to build and be First & Only.

The digitization of media is pervasive across all communication channels. Exceptional leadership in this dynamic, rapidly-evolving space is critical to the agency's growth and long-term success. And beyond that, in this digital, cross-platform world, that expertise must be shared and activated across all teams in the media department and all functions in the agency. Living GSD&M's core value of Community - we're all in this together - has never been more important in developing strong, capable teams and successful solutions for our clients today and in the future. GSD&M is looking for a Digital Associate Media Director who shares this philosophy. The Digital Associate Media Director must possess deep digital prowess, a digital native, balanced by the ability to seamlessly integrate into a cross-functional media strategy team. Highly visible within the agency and media department, the role reports into the Media Director.

WHAT WE'RE LOOKING FOR:

DIGITAL EXPERT
  • Possess broad-reaching knowledge across all things digital, and know how all elements within digital ecosystem work together
  • Knowledge of digital marketplace, including programmatic, video, paid search and social, across all platforms
  • Familiar with supervising execution (specs, QA, tagging, trafficking), analytics (data, reporting, optimization) and stewardship (actualization, billing)
  • Help usher established traditional media planning and buying process into the digital age
  • Educate the traditional teams and other internal stakeholders on the state of the digital industry
  • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business
  • Be a source of confidence with key clients so that they understand and acknowledge that you are the expert in the field of Digital Marketing
  • Provide point-of-view on various new media and technologies in the marketplace
  • Ability to use alternative analytical approaches to solve media problems
MEDIA FUNDAMENTALS
  • Possess thorough knowledge of marketing and advertising principles; understanding of media concepts and terminology
  • Familiar with media buying and planning process within creative agency environment
    • Develop planning objectives and detailed activation strategies across digital channels that coincide with the client's marketing direction
    • Collaborate with Planning team to develop data-informed, consumer centric media activation strategies and recommendations
  • Lead the planning, execution, and holistic optimization of digital media campaigns across various channels, including social media, display, search, and video.
  • Oversee digital media budgeting and investment planning to maximize campaign goals and meet performance expectations
  • Analyze media spend and performance metrics to optimize investment strategies and allocate resources effectively.
  • Lead team in developing digital media plans, final recommendations, opportunities and campaign performance reports directly to clients
  • Aggressively keep abreast of the current media landscape
  • Maintain current knowledge of industry trends (trade press, seminars, current events, etc.) that may impact a client's business
  • Strong Experience in negotiating media contracts and managing vendor relationships
  • Excellent analytical thinking with proficiency in media analytics and reporting tools.
  • Ensure digital "story" is being conveyed at a wholistic level, across digital channels and efforts
MANAGEMENT
  • Provide strategic direction digital team while maintaining some day-to-day planning responsibilities
  • Serve as a mentor and provide conduits for professional growth among the team
  • Ultimate responsibility for the work generated by the team
  • Ability to train, motivate and foster a strong, cohesive working team
  • Ability to effectively handle personnel issues
CLIENT MANAGEMENT
  • Establish and maintain professional client relationships; manage the flow of client media needs
  • Provide strategic thinking and oversight of work
  • Ability to articulate objectives, opportunities, digital plans/performance and techniques
  • Ability to effectively and comfortably communicate and interact with clients and negotiate on their behalf
ACROSS AGENCY
  • Serve as a new business resource and actively pursue new revenue sources
  • Develop credentials and best practices
  • Maintain a relationship with various other business units and introduce on client's business accordingly
  • Serve as agency ambassador and industry thought leader via participation in social media, industry conferences, events and press opportunities
  • Up-sell other GSD&M digital and traditional services, as well as work with other Omnicom companies to bring appropriate services to client
  • Champion digital media across all disciplines and departments
  • Collaborate with Media Directors, Account Directors, Directors of Strategy and Group Directors of Investment to foster convergence
  • Work to improve the operations and process involved in Digital Services
TECHNOLOGY
  • Compelling and confident presentation skills
  • Ability to condense complex ideas into comprehensible pieces, and high accuracy in analyzing large sets of data
  • Proven ability to think critically, analyze performance and opportunities, and look for unconventional solutions
  • Proactive and confident in finding ways to bring to life new technologies to educate clients and the agency
  • Extensive understanding of the digital advertising industry's infrastructure systems
  • Experience planning and implementing interactive media campaigns including:
    • Programmatic (CPM and other), search engine marketing, across desktop, mobile and tablet
    • Custom programs, gaming and social media
TOOLS & EXPERIENCE
  • Preferred 7+ years of experience in digital marketing including programmatic, video, paid search and social, across all platforms
  • Thorough knowledge of media activation platforms: DSPs include The Trade Desk, DV360
    • Plus if experience with AdTheorent, AdForm ad server, Marin Software and/or Claravin Taxonomy.
  • Preferred, but not mandatory: Familiarity with HIPAA compliance and data privacy regulations
  • Experience negotiating digital ad standards (viewability standards, audience verification and fraud protection)
  • Complete comfort level and knowledge of standard industry terms and conditions
  • Work with third party technology vendors
  • Understanding of digital media attribution and effects on media performance
  • Direct hands on campaign management experience within programmatic DSPs

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