Director of Sales and Marketing

2 weeks ago

Elizabethtown, United States SERVPRO of East YorkWestern Lancaster County Full time

Position Overview:

As the Director of Sales and Marketing, you will be responsible for developing and executing sales strategies to drive revenue growth in the commercial and residential restoration market. You will lead a team of sales professionals, build strong client relationships, and identify opportunities to expand our commercial restoration services. Your expertise in sales, team leadership, and industry knowledge will be instrumental in achieving our growth objectives. In this position, you will be making a difference each and every day. We are committed to making every type of property damage “Like it never even happened”

Primary Roles and Responsibilities:

Developing marketing strategies for the business

Organizing promotional events and coordinating

Identify and target commercial clients in need of restoration and remediation services.

Build and maintain strong relationships with property managers, facility directors, commercial real estate agents, and other potential clients.

Conduct comprehensive assessments of commercial properties to understand restoration requirements and provide accurate project estimates.

Develop and present tailored sales proposals that outline project scopes, cost estimates, timelines, and benefits.

Collaborate closely with the production team to ensure the successful execution of restoration projects.

Negotiate contracts and agreements with commercial clients, ensuring alignment with project expectations and goals.

Maintain an organized and up-to-date pipeline of leads and opportunities through effective sales strategies and networking.

Stay informed about industry trends, market developments, and competitor activities.

Meet or exceed sales targets and performance metrics.

Provide exceptional customer service by addressing client inquiries and concerns promptly and professionally.

Reviewing current marketing campaigns for weaknesses and developing solutions

Partnering and building relationships with local businesses, sports teams, etc. to gain visibility within the market

Brainstorming fresh advertising ideas with senior management

Participate in professional networking events

Develop and implement marketing and product plans based on strategic objectives

Manage company and product branding initiatives and standards

Lead and manage both outbound and inbound marketing initiatives, analytics and automation

Plan, create, publish all social media postings across numerous channels

Create and publish content for blogs, website, email broadcasts, catalogs and press releases

Oversee and manage marketing assistant interns

Report on and analyze key marketing metrics to include lead generation, PPC, social media and website data

Provide cross-functional leadership across multiple areas of the operation

Key Responsibilities

Develop and implement sales strategies to achieve revenue targets and expand our presence in the commercial restoration market

Lead, mentor, and motivate a team of commercial sales representatives, providing guidance and support to achieve individual and team goals

Build and nurture relationships with key clients, property managers, insurance professionals, and other stakeholders in the commercial sector

Identify and pursue new business opportunities, partnerships, and strategic alliances to drive growth

Collaborate with the operations and marketing teams to ensure seamless project execution and effective marketing campaigns

Stay current on industry trends, market conditions, and competitive activities to make informed business decisions

Prepare and present regular sales reports and forecasts to the executive team

Maintain a deep understanding of our services, capabilities, and pricing structures to effectively communicate value to clients

Prospecting, cold calling, and field networking

Develop and maintain current business accounts

Participate in networking events

Diligent customer follow-up & follow through

On-going commitment to sales goals

Grow revenue from existing accounts and relationships

Prepare Weekly Analysis of Results in preparation for Goal Setting & Review with Supervisor

Qualifications:

Bachelor's degree in Business, Sales, or a related field

Proven track record of success in commercial sales leadership, preferably within the restoration or construction industry

Strong interpersonal, communication, and negotiation skills

Demonstrated ability to build and maintain strong client relationships

Excellent leadership and team management skills

Strategic thinker with the ability to develop and execute sales plans

Results-oriented with a focus on achieving and exceeding sales targets

Knowledge of insurance and property management industries is a plus

Proficiency in CRM software and sales analytics tools

Willingness and ability to work nights/weekends as needed to close sales and deals with customers

Willingness to travel as needed

Formal Education/Training:

Bachelor’s degree in marketing or business or equivalent experience.

What we offer:

We offer a very competitive compensation package, including medical, dental, vision, 401K plan, and PTO/holiday benefits. Salary commensurate with experience. We recognize that our ability to grow depends on retaining and hiring team members who have a strong commitment to the business and strong character. This strategic role will involve significant interaction with company leadership and be at the center of these efforts. We promote an environment where opinions are welcomed, dissent is heard, respected, and discussed openly.

Each SERVPRO Franchise is Independently Owned and Operated.

All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated Servpro Franchise. Servpro Franchise employees are not employed by, jointly employed by, agents of or under the supervision or control of Servpro Industries, LLC or Servpro Franchisor, LLC (the Franchisor), in any manner whatsoever. All Sample Forms provided by Servpro Industries to Servpro Franchises should be reviewed and approved by the Franchise’s attorney for compliance with Federal, State and Local laws. All Sample Forms are provided for informational purposes and Servpro Franchises may choose whether or not to use them.

All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO Franchise. SERVPRO Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.

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