Product Marketing Manager

3 weeks ago

Charlotte, United States Zeitview Full time
Zeitview is the leading advanced aerial imaging company for high-value infrastructure, providing businesses with actionable, real-time insights through a single-source solution to recover revenue and reduce liability risk. Zeitview is the trusted, go-to data management platform for worldwide enterprise clients spanning industries such as renewable energy, insurance, telecommunications, construction, real estate, and critical infrastructure.

Zeitivew is seeking a Product Marketing Manager who will work hand in hand with product teams and the rest of the marketing team to bring Zeitview's renewable energy and infrastructure inspection software and services to more and more forward-thinking companies around the world.

Responsibilities:
  • Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Zeitview's products and services across our four major verticals all over the world.
  • Plan and execute product GTMs, nailing our target audience, messaging, channel strategy, and establishing success metrics.
  • Collaborate closely with the rest of the Marketing team to execute GTM campaigns and vertical specific campaigns; web copy; webinars; conference presentations; articles and ebooks; and in-person events.
  • Go deep on the products, the market, and our customers in order to articulate competitive product positioning, messaging, and value propositions.
  • Collaborate with Eng/Product/Design to: 1. influence product roadmaps with the ultimate goal of increasing product adoption and customer growth; and 2. create technical documentation for sales enablement and customer support.
  • Partner closely with Sales and Sales Operations to optimize pricing and packaging and improve sales win rates and product upsell opportunities.
  • Create standardized, impactful, and easily accessible ways to share customer, competitor, and market insights that will inform the marketing and company strategy.
Qualifications:
  • 3+ years of experience in product management, product marketing or content marketing
  • Experience at a growth stage B2B startup, preferably in or serving one of our core verticals, with multiple different product lines
  • Product marketing depth: an expert in personas, positioning, messaging, pricing, and GTM strategy
  • And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time
  • Exceptional written and spoken communication skills, with the ability to influence and collaborate effectively across all levels of the company
  • Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
  • You hold a very high quality bar, and enjoy doing research to really understand how a product is built and why customers value what they want
Benefits:
  • Work with the leading intelligent aerial imaging company with established, successful relationships across many industries
  • Medical insurance covered up to 100% depending on the plan chosen
  • Dental & vision insurance
  • Flexible time off
  • Stock incentive program
  • Work-from-home environment
  • High degree of autonomy and team camaraderie

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