Product Marketing Manager II

As a Product Marketing Manager II at AvidXchange, you will play a critical role in leveraging data and analytics to inform the execution of our vertically focused sales teams. You will be responsible for using data and analytics, developing market and customer insights, developing dashboards, reports, and processes that deliver high-fidelity insights to the sales teams. This role requires a combination of strategic thinking, strong collaboration skills, and relentless execution. You will In addition, you will developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos. This role requires a combination of strategic thinking, strong collaboration skills and relentless execution.What you'll doLeverage analytics skills to monitor pipeline across the sales segments and ensure the supporting marketing plan is aligned with the specific needs of the sales segments.Market Research: Conduct market research to identify key Accounting Systems, ERPs, our customer needs, market trends, to inform product and marketing strategies.Content Creation: Create compelling and informative content, including product collateral, presentations, webinars to support marketing campaigns and sales efforts in building awareness.Maintain and enhance the models for AvidXchange long-range strategy and growth scenarios.Cross-functional Collaboration: Work closely with cross-functional teams including our partners, product management, and sales to align on messaging, positioning, and goals.Sales Enablement: Provide sales teams with compelling and useful enablement assets such as plays, deal wins, training decks, FAQs, and videos to effectively sell our products and achieve revenue targets.Partner with Sales & Advocacy Marketing to highlight customer success in our content, campaigns, and events.Partner across Product and sales teams to develop industry narrative, including defining customer challenges, value proposition & resulting customer benefit (i.e., be able to describe how and why a manufacturing company should consider AvidXChange or consider new add-ons.)Stakeholder Management: build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.What we're looking forHistory of product marketing. Payments and Invoice Automation experience is a plus.5+ years of experience in product marketing and/or product managementExcellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively.Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools.A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance.Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed.About AvidXchangeAvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they'll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture - who we are, who we've always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years - that AvidXchange is a Great Place to Work®. Who you are: A go-getter with an entrepreneurial mindset - that means you are not afraid of taking risks, winning big or facing the unknown. Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. What you'll get: AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company - we are building an experience. We remain committed to a culture where you can fully be 'you' - connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.AvidXers enjoy: 18 days PTO* 11 Holidays (8 company recognized & 3 floating holidays) 16 hours per year of paid Volunteer Time Off (VTO) Competitive Healthcare High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage 100% AvidXchange paid Dental Base Plan Coverage100% AvidXchange paid Life Insurance 100% AvidXchange paid Long-Term Disability 100% AvidXchange paid Short-Term Disability Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependentsOnsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents401k Match up to 4% Parental Leave: 8 weeks 100% paid by AvidXchange** Discounts on Pet, Home, and Auto insurance BrightDime Financial Wellness Tool, offered free to teammates WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more Onsite gym fitness center, yoga studio, and basketball courtTuition Reimbursement up to the federal maximum of $5,250***Hybrid Workplace FlexibilityFree parking*Fully granted from beginning of year, pro-rated if hired mid-year **Must be full-time for at least 3 months***Must be full-time for at least one year Equal Employment OpportunityAvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.