Sales and Marketing Operations Specialist

2 months ago

Framingham, United States Andromedasecurity Full time

Sales and Marketing Operations Specialist

The Sales and Marketing Operations Specialist will be responsible for optimizing our sales and marketing processes, tools, and performance metrics. This role requires a blend of analytical skills, technical aptitude, and a deep understanding of sales and marketing strategies. The ideal candidate will drive operational efficiency, support data-driven decision-making, and ensure seamless coordination between the sales and marketing teams. Key Responsibilities: Process Optimization:

Streamline and enhance sales and marketing workflows to improve efficiency and effectiveness Data Management:

Oversee the integrity and accuracy of sales and marketing data within CRM and other systems Reporting and Analytics:

Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights Technology Management:

Manage and optimize marketing automation, CRM systems, and other sales and marketing technologies Campaign Support:

Collaborate with marketing to execute and monitor campaigns, ensuring alignment with sales objectives Lead Management:

Implement and manage lead scoring, nurturing, and handoff processes to ensure high-quality leads are delivered to sales Sales Support:

Assist the sales team with tools, resources, and insights to enhance their productivity and success Training and Documentation:

Develop training materials and documentation to ensure team members are proficient with tools and processes Cross-Functional Collaboration:

Work closely with product, customer success, and finance teams to ensure alignment and support business objectives Continuous Improvement:

Identify opportunities for process improvements and lead initiatives to enhance overall operational performance Qualifications: Bachelor’s degree in Business, Marketing, or a related field 3+ years of experience in sales or marketing operations, preferably in a technology startup environment Proficiency with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot) Strong analytical skills and experience with data analysis and reporting tools (e.g., Excel, Tableau) Excellent project management skills with the ability to manage multiple tasks and deadlines Strong communication and interpersonal skills, with the ability to collaborate effectively across teams Detail-oriented with a focus on accuracy and quality Knowledge of sales and marketing best practices and industry trends Ability to adapt to a fast-paced, dynamic startup environment What We Offer: Competitive salary and equity options Flexible working hours and hybrid work options Comprehensive health, dental, and vision insurance Opportunities for professional growth and development A collaborative and innovative work culture Employment type

Employment type

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