Marketing Manager, Lead Generation

3 weeks ago

Irving, United States Caliber Healthcare Solutions Full time

Job Title

Marketing Manager, Lead Generation

Location

Irving, TX (Hybrid) M, T, W (In Office) Th, F (Remote)

Company

Caliber Healthcare Solutions

Reports to

Sr. Director, Marketing

About Us: Caliber Healthcare Solutions empowers high-quality physicians and advanced practice providers with greater career flexibility, autonomy, and mobility. As the leading provider-centric staffing firm, we serve as a trusted advisor both to providers and organizations competing for scarce clinical talent. Built on a foundation of specialization and exceptional support, Calibers workforce solutions ensure the quality and continuity of patient care in communities across the U.S. We deliver exceptional outcomes by putting the provider at the center of our purpose.

Position Overview: Caliber is on the lookout for a dynamic and driven Lead Generation Marketing Manager to champion strategic initiatives and propel business growth. In this capacity, you will lead and inspire a team dedicated to formulating and executing robust lead generation and database growth strategies, with a particular focus on the Flywheel approach to marketingprioritizing the attraction, engagement, and delight of our providers and healthcare employer clients. This pivotal role involves close collaboration with recruitment and sales teams.

The team at Caliber is unified by one shared mission: To empower physicians and advanced practice providers with professionally satisfying and financially rewarding practice opportunities, flexible schedules that fit their lifestyle goals, and the opportunity to provide exceptional patient care. We are seeking a talented lead generation marketing leader to help us fulfill our mission by growing our book of business and helping us achieve our vision for the future of healthcare.

Key Responsibilities:

  1. Develop and implement comprehensive B2C (provider) & B2B (healthcare employers) lead generation strategies aligned with business objectives. Identify and explore new channels and tactics for effective lead acquisition.
  2. Manage communications targeted at healthcare providers on assignment. Develop targeted engagement and retention initiatives along the provider journey to foster positive experiences combating fall off and aiming for assignment completion, repeat assignments and referrals.
  3. Develop and execute referral campaigns to leverage existing networks and expand the reach of Caliber Healthcare Solutions.
  4. In collaboration with the sales organization, manage Caliber's strategy and presence at industry conferences, career fairs and events - overseeing event planning logistics, lead generation tactics (identifying existing and prospective customers, goal setting for lead capture, communication plan, lead follow up and more) ensuring a compelling and brand-aligned representation. Be the champion of conference and event activity and lead tracking and ROI.
  5. Oversee paid lead sources, including but not limited to: digital advertising, paid search, lists, sourcing tools, and utilization of third-party industry job boards and databases. Optimize ROI from paid sources through continuous analysis and adjustments.
  6. Execute targeted and segmented email campaigns, digital advertising initiatives, and SMS communications to engage and nurture leads. Develop and oversee nurture campaigns to keep Caliber top-of-mind for potential leads.
  7. Lead and mentor a team, fostering their professional growth and aligning efforts with overall business goals.
  8. Collaborate closely with the Marketing Manager, Brand to align lead generation efforts with brand strategies. Ensure that all lead generation materials and communications maintain brand consistency.
  9. Metrics, Analysis and Continuous Improvement
  10. Performance Metrics: Develop and implement key performance indicators to measure the success of marketing campaigns, lead generation efforts and overall departmental performance.
  11. Data Analysis: Gather insights, interpret data trends, and make informed decisions for optimizing marketing strategies and resource allocation.
  12. Budgeting and Efficiency: Manage budget allocations effectively, ensuring optimal resource utilization and identifying cost-saving opportunities. Implement processes for continuous improvement, simplicity, and minimizing technical debt.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (4-7 years) in lead generation, digital marketing, and campaign management
  • (2+ years) Experience working in a staffing or healthcare-related industry
  • Previous experience (1+ years) in a managerial role, leading and developing a team.
  • Expertise in leveraging marketing automation tools like HubSpot, Sense or similar platforms.
  • Experience in developing forms, workflows, and email campaigns.
  • Demonstrated expertise in paid search, managing ad accounts and budgets on social media channels (e.g., LinkedIn, Facebook)
  • Budget management experience.
  • Vendor/agency management experience.
  • Ability to develop and execute strategic lead generation plans aligned with overall marketing objectives.
  • Analytical mindset with proficiency in data analysis for decision-making.
  • Excellent written and verbal communication skills.
  • Ability to build coalitions across functions and work effectively with others
  • Proven track record of delivering measurable results and achieving lead generation goals.
  • Hyper-organized, detail-oriented and able to efficiently handle multiple tasks
  • Comfortable working in a fast-paced, dynamic environment.
  • Demonstrated commitment to staying updated on industry trends and adopting new tools and strategies.

How to Apply: If you're a motivated and experienced marketing leader passionate for improving the customer experience and driving lead generation within the healthcare industry, we'd love to hear from you. Please submit your resume and cover letter.

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