Associate Manager, Omni Shopper Marketing
2 weeks ago
Responsibilities and essential job functions include but not limited to the following:
- Manage development and execution of national omni-channel Shopper Marketing campaigns and key retail/account-specific programs and initiatives that build brand equity and drive positive business results along the path to purchase
- Lead activation and implementation of sales/marketing materials (i.e. brochures, sell sheets), in-store signage/displays, trade media ads, digital/social and e-commerce / retail media tactics print & digital coupons redemptions/analysis, consumer sweepstakes, retailer mailers, etc.
- Partners with the Digital and Media teams to activate digital campaigns that drive engagement & purchase
- Support manager in new fiscal/annual planning process, presentation development, innovation generation, sharing of best practices, and provide timely follow-ups
- Partner with Trade Marketing, cross-functional teams and external agencies on creative development and implementation of marketing activations (i.e. displays, signage, coupons, etc.)
- Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of shopper marketing elements aligned with goals and objectives throughout fiscal year
- Support day-to-day management of key agency partners and vendors to ensure high quality deliverables
- Collaborating with Research & Analytics to conduct post-analysis of program results and translate learnings into actionable recommendations
- Responsible for budget management/tracking, PO generation and ensure proper reconciliation with Finance
- Manage team updates for internal and external monthly reporting
- Supports negotiations and management of partner and vendor contract agreements
- Performs additional duties or special projects as assigned
- Proactive self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
- Strong project management, time management and organization skills with attention to detail (experience with project management platforms and tools such as Monday.com a plus)
- Outstanding communication (written & oral) skills with strong ability to influence and collaborate across functions
- Solution-oriented with the ability to find creative solutions and can think innovatively
- Strong ability to influence and build relationships
- Proven ability to demonstrate analytical thinking and data-driven decision making
- Drive future-focused innovative thinking by staying informed of emerging trends, shopper insights, and technologies to identify new go-to-market opportunities that move the needle
- Strong proficiency in Excel and PowerPoint
- Strong budget management expertise
- Proficiency in coupon management and knowledge of key vehicles/technologies
- Bilingual (English/Spanish) a plus
- Bachelor's Degree required and in related field preferred (Business, Marketing, Advertising, etc.)
- Minimum 2-4 years of experience in marketing, shopper marketing, consumer brand marketing, promotion activation and/or project management either with an agency, supplier or client company
- Experience in CPG or CPG accounts/brands a plus
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