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Marketing Program Specialist

3 months ago

West Columbia, United States Lennox International Inc Full time

Company Overview:

Allied Air Enterprises is a division of Lennox International. We bring together the collective strengths of seven comfort brands Armstrong Air, AirEase, Concord, Ducane, Allied, Allied Commercial, and Magic-Pak to give distributors and dealers the ultimate source for heating and cooling solutions. From compact residential applications to large commercial projects, Allied Aire Enterprises redefines ease of business through the breadth of products, resources, and competencies unparalleled in the market.

Job Description:

ABOUT THE ROLE

The Marketing Programs Specialist III will be responsible for managing and setting the direction of several signature marketing programs for Allied Air. Working with key stakeholders to socialize your vision, you will be empowered as a creative marketing professional to drive excellence and results of these programs. Using your independence to get things done, you will have a wide-range of creative liberty and resources to drive programs to accelerate sell-through of our product. You will need to have a collaborative consultative communication style with fresh ideas, the ability to execute on those ideas independently establishing key performance indicators and regularly reporting on these metrics. You will learn the product, the sales channel, our customers, and define the pathways for these programs to be successful.

You play a critical role on the marketing programs team, setting strategic vision and executing the plans throughout the channel. In addition to the responsibilities already mentioned, you will:

  • Work with manager to set overall programs strategy, including the financial and reporting metrics for existing marketing programs
  • Design and maintain merchandising guidelines for your programs, generating new and innovative ideas while maintaining a consistent customer experience especially during the product development cycle
  • Manage, develop, and implement policies and benefits of these programs and initiatives to maximize the return on our investment
  • Research, evaluate and recommend new or enhancements to the existing programs
  • Continually benchmark your program offerings against key competitors, ensuring a superior offering to our customers
  • Direct programs to align with defined company marketing and sales strategy
  • Collaborate with product management and brand marketing, engineers and technical support teams
  • Plan and execute a marketing budget in support of your program goals

This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

Qualifications:

REQUIREMENTS

  • Bachelor's degree in marketing or an equivalent combination of education and experience
  • Minimum five years related experience of which at least three years of experience is related to marketing programs

WHAT YOU BRING TO THE TEAM

  • Expertise in a variety of sales promotion, program management, proven marketing program success, and marketing best practices
  • Financial acumen and the ability to translate marketing investments into profitable returns
  • Technical aptitude and the ability to lead technical teams
  • Excellent oral and written communication skills, including strong public speaking and executive communication techniques
  • A commitment to fast-paced marketing environment with a high level of energy and enthusiasm for the role
  • Ability to communicate effectively with a variety of audiences, including corporate executives, diverse internal project teams, independent business owners, and the contractors who install and service products in the field

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