Digital Campaign Manager

2 weeks ago


Houston, United States Hearst Communications, Inc. Full time

Job DescriptionResponsibilities: Provide quality assurance for digital campaigns including validating rates, targeting, placements, creative, etc on all orders into ad serving platforms (Google Ad Manager/Ads Manager/DSPs/etc...) Ensure proper functionality of Rich Media and 3rd Party creative by testing in ad server environments Ensure all ad orders adhere to creative, technical and legal specifications (i.e. IAB, GDRP, CCPA, etc...) Monitor delivery and optimize campaigns in-flight at all levels - across partners, placements, products and creative - to deliver optimal performance. Troubleshoot HTML or JavaScript code within ads and other ad serving issues Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in Ad Book/DFP Support ad sales while being mindful of the viewer experience and advertising guidelines Responsible for reporting ad performance metrics Work closely with campaign manager and digital planner to implement & execute online marketing plans Daily/weekly reporting of campaign pacing, campaigns pending creative and overall site performance indicators as assigned. Work alongside Sr. team members The Digital Campaigner Manager should possess strong analytic, superior organizational, communication and multi-tasking skills. Qualified individual should be knowledgeable in Excel, PowerPoint, Word and Outlook. Time management and excellent prioritization skills a must; a resourceful self-starter with the ability to work independently and make decisions; outstanding verbal and written communication skills. Adapts easily to changing situations and demonstrates flexibility in managing priorities. Strong understanding of digital advertising operations is a must. Basic knowledge of ad tag construction is a plus. Knowledge of ad tag construction is a must.Education/Experience Requirements: Bachelor's degree Previous digital media planning/buying experience Ad Operation and Digital trafficking experience Experience with Google Ad Manager a HUGE plus


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