Region Director Digital Marketing

4 weeks ago

Houston Texas, United States CommonSpirit Health Full time
Overview:
CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. & from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community.

 

The Region Digital Marketing Director is responsible for developing and implementing digital marketing strategies to drive patient acquisition, engagement, and retention within the healthcare system's region. This role involves overseeing digital marketing initiatives, managing digital channels, and ensuring alignment with organizational goals, brand and experience guidelines. The Region Digital Marketing Director will lead a team of digital marketing professionals and collaborate with cross-functional teams to optimize the patient journey and conversion rates. They will utilize data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization. The Region Digital Marketing Director will stay updated on digital marketing trends and best practices in the healthcare industry to drive continuous improvement and innovation.

Responsibilities:
1. Digital Marketing Strategy:
a. Develop and implement comprehensive digital marketing strategies to effectively promote the healthcare systems services, programs, and initiatives within the region.
b. Identify target audiences and develop tailored marketing plans and personalized approaches to reach and engage them.
c. Stay updated on digital marketing trends and best practices in the healthcare industry.

2. Patient Acquisition and Engagement:
a. Develop and implement strategies to drive patient acquisition and engagement through digital channels, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and online advertising.
b. Collaborate with cross-functional teams, including IT, clinical, brand, marketing, communications and patient experience to optimize patient journey and conversion rates.
c. Utilize data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.

3. Website and Content Management:
a. Oversee the management and maintenance of the regional website content, ensuring that it is user- friendly, accessible, and up-to-date with relevant information.

b. Collaborate with internal stakeholders to develop and optimize website content, including landing pages, blog posts, and patient resources.
c. Implement SEO strategies to improve website visibility and organic search rankings.

4. Social Media and Online Reputation Management:
a. Manage the healthcare system's social media accounts, including content creation, scheduling, and community management.
b. Develop and implement social media strategies to enhance brand awareness, engage with patients, and drive website traffic.
c. Monitor and respond to online reviews and feedback to manage and enhance the healthcare system's online reputation.

5. Paid Advertising and Campaigns:
a. Plan and execute paid advertising campaigns across various digital channels, such as search, social media and display advertising in coordination with the region market-based service line marketing and communications teams..
b. Collaborate with marketing and creative teams to develop compelling ad copy, visuals, and landing pages.
c. Monitor and optimize campaign performance to maximize return on investment (ROI) and achieve campaign objectives.

6. Email Marketing and CRM:
a. Develop and implement email marketing strategies to nurture patient relationships, promote services, and drive engagement.
b. Manage the healthcare system's customer relationship management (CRM) system and utilize data to segment and personalize email campaigns.
c. Monitor email performance metrics, such as open rates and click-through rates, and make recommendations for improvement.

 

7. Digital Analytics and Reporting:
a. Utilize digital analytics tools, such as Adobe Analytics, to measure and analyze the effectiveness of digital marketing efforts.
b. Generate regular reports on key performance indicators (KPIs) and provide insights and recommendations to senior leaders.
c. Stay updated on industry trends and emerging technologies in digital marketing and share knowledge with the team and broader organization.

 

8. Compliance and Privacy:
a. Ensure that all digital marketing efforts comply with relevant healthcare industry regulations, such as HIPAA and GDPR.
b. Collaborate with legal and compliance teams to review and approve digital marketing materials and campaigns.

9. Budget Management:
a. Develop and manage the regional digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
b. Monitor and track expenses, and provide regular budget reports to senior leaders.

10. Team Management:
a. Lead and manage a team of digital marketing professionals, providing guidance, mentorship, and professional development opportunities.
b. Set goals and objectives for the team and evaluate performance regularly.
c. Foster a collaborative and innovative culture within the region and market teams.

Qualifications:
Required Education and Experience:

 

● Minimum of 10 years of experience in external communications, public relations, or related roles.
● Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).
● Proven experience in developing and executing successful digital marketing strategies.
● Proficiency in digital marketing tools and platforms, including Adobe, SalesForce, Google, and Hootsuite.
● Strong understanding of SEO, SEM, social media marketing, and online advertising

 

Required Minimum Knowledge, Skills, Abilities and Training:

 

● Strong understanding of healthcare trends, regulations, and best practices.
● Strong strategic thinking and problem-solving abilities.
● Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
● Excellent presentation skills.
● Ability to work collaboratively with cross-functional teams and senior executives.
● Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
● Excellent interpersonal skills.
● Collaborative work style.
● Ability to work in a large geographically diverse system.

 

#LI-CHI

  • Director - Digital/Channel Optimization Marketing

    3 weeks ago

    Houston, United States Pailin Group Psc Full time

    Director - Digital/Channel Optimization Marketing — The Pailin Group Professional Search Consultants THE PAILIN GROUP PROFESSIONAL SEARCH CONSULTANTS About Us Job Search Diversity Client Services Candidate Services Pailin Group Store Contact Us October 1, 2019 Director - Digital/Channel Optimization Marketing Texas Pailin Group Executive Search Director -...

  • Digital Marketing Intern

    1 week ago

    Houston, United States Vallourec - North America Full time

    The Digital Marketing Intern will be working on strategic projects to support the regional and corporate communications teams with the Vallourec.com and Social Media Projects. The intern will have the opportunity to gain exposure to the day to-day operations of a corporate communications team in a corporate headquarters setting. PROJECTS:Vallourec.com...

  • Digital Marketing Intern

    2 weeks ago

    Houston, United States Vallourec - North America Full time

    The Digital Marketing Intern will be working on strategic projects to support the regional and corporate communications teams with the Vallourec.com and Social Media Projects. The intern will have the opportunity to gain exposure to the day to-day operations of a corporate communications team in a corporate headquarters setting. PROJECTS:Vallourec.com...

  • Digital Marketing Intern

    2 weeks ago

    Houston, United States Vallourec USA Corporation Full time

    Job DescriptionJob DescriptionThe Digital Marketing Intern will be working on strategic projects to support the regional and corporate communications teams with the Vallourec.com and Social Media Projects. The intern will have the opportunity to gain exposure to the day to-day operations of a corporate communications team in a corporate headquarters...

  • Director of Marketing

    3 weeks ago

    Houston, United States Greater Houston Healthconnect Full time

    Job DescriptionJob DescriptionDirector of MarketingCome Join the Region’s Leader in Clinical Interoperability!Greater Houston Healthconnect, the region’s leading Health Information Exchange (HIE), is on the lookout for an innovative and strategic Director of Marketing to join our dynamic team. As a digital health company, Healthconnect digitally...

  • Team Lead, Digital Marketing

    3 weeks ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionAs a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and...

  • Team Lead, Digital Marketing

    1 week ago

    Houston, United States TopSpot Internet Marketing Full time

    As a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer...

  • Team Lead, Digital Marketing

    4 weeks ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionAs a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and...

  • Team Lead, Digital Marketing

    2 days ago

    Houston, United States TopSpot Internet Marketing Full time

    As a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer...

  • Regional Director

    2 weeks ago

    Houston, United States BlueTeam Full time

    **Regional Director - Private Sector - BlueTeam** **We are** U.S. based service provider specializing in commercial restoration, construction, and roofing — both domestic and international — and our clients are the world’s premier commercial portfolio owners and operators. We are a turnkey provider for portfolio managers, owners, asset managers and...

  • Director of Marketing

    3 weeks ago

    Houston, United States LHH Full time

    Our client is looking for a visionary Director of Marketing who will be leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns. Your focus will be a mix of brand and...

  • Coordinator, Digital Marketing

    4 weeks ago

    Houston, United States Norton Rose Fulbright Full time

    Practice Group / Department: Marketing, Digital **Job Description**: We are a global law firm with a powerful strategic focus and real momentum. Our industry-focused strategy is seeing us take on pioneering work in places that others have yet to reach. Our shared values define our culture and our workplace. You will find us to be unusually collegial,...

  • Regional Director

    2 weeks ago

    Houston, United States BlueTeam Full time

    Job DescriptionJob DescriptionRegional Director - Private Sector - BlueTeamWe are…U.S. based service provider specializing in commercial restoration, construction, and roofing — both domestic and international — and our clients are the world’s premier commercial portfolio owners and operators.We are a turnkey provider for portfolio managers, owners,...

  • Mkt Director Marketing Communications

    17 hours ago

    Houston, Texas, United States CommonSpirit Health Full time

    Overview: We are currently in search of a dynamic, passionate, and skilled Market Director of Marketing and Communications to join the Houston Market as part of the broader South Region team. In this pivotal role, you will be reporting directly to the regional marketing and communication leadership team and will be instrumental in shaping and executing...

  • Digital Marketing Consultant

    1 week ago

    Dallas, Texas, United States Rusco Packaging Inc Full time

    Job Description: Rusco Packaging is seeking a talented and experienced Remote Digital Marketing Consultant to join our dynamic marketing team. As a Digital Marketing Consultant at Rusco Packaging, you will play a pivotal role in developing and executing digital marketing strategies to enhance our online presence, drive lead generation, and increase...

  • Marketing Director

    6 days ago

    Houston, United States GFO Home Full time

    Company: GFO Home Position: Director of Marketing Location: Onsite (Austin, TX) About Us: GFO Home is a leading custom new home builder dedicated to crafting exceptional living spaces tailored to the unique needs and desires of our clients. With a commitment to quality, innovation, and customer satisfaction, we strive to create homes that exceed expectations...

  • Digital Marketing

    3 weeks ago

    Dallas, Texas, United States EmploySearch Full time

    Leading Non-Profit Performing Arts Venue in Downtown Dallas is seeking a Digital Marketing and PR MAnager to join their growing team. This position will report to the Director of Marketing and Communications andwill be responsible for the following: * Develop, implement, track, and optimize all marketing campaigns across all digital and social media...

  • Digital Marketing Analyst

    4 weeks ago

    Dallas, Texas, United States Omni Hotels & Resorts Full time

    Location: Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service.  Our commitment to career...

  • Digital Marketing Coordinator

    24 hours ago

    Houston, United States Premier Medical Resources Full time

    Premier Medical Resources is a healthcare management company headquartered in Houston, Texas. At Premier Medical Resources, our goal is to leverage and combine the expertise and skillset of our employees to drive quality in all we do. Our goal is to create career pathways for our employees just starting their professional career, and to those who seek to...

  • Digital Marketing Specialist

    2 weeks ago

    Houston, United States Poetic Full time

    Job DescriptionJob DescriptionCompany Overview Poetic is a leading technology and strategic creative agency, based in Houston, Texas. The full service marketing agency leverages deep expertise in website and application development, branding, design, digital marketing, and project management to build mission-focused strategies that propel businesses ahead of...