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Sr Marketing Specialist, Digital

2 months ago

San Diego, United States Sony Full time

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly "Free Fridays", and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a "Best Place to Work" company and make the world say wow, let's talk.

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly "Free Fridays", and early shutdowns on Fridays throughout the year (including half-days during the summer).

So, if you want to join a "Best Place to Work" company and make the world say wow, let's talk.

It's more than just a job... we are creative, passionate people who turn ideas into innovations. We continue to raise the bar on technology; we epitomize quality, innovation, and style and design; and we stretch the boundaries of imagination.

Sony Electronics has an exciting opportunity for a Senior Digital Marketing Communications Specialist to play a key role in the digital marketing for Sony's Home Entertainment division in our San Diego headquarters. This position is dynamic and fast paced and helps define the digital marketing strategy for the Home Entertainment division, with a strong emphasis on media, e-commerce marketing and media billing.

The Senior Digital Marketing Specialist will demonstrate competency in setting digital communications strategy, defining go-to-market plans, budget management and program performance reporting, including return on investment measures.

Responsibilities:

  • Brief internal and external cross-functional teams including media, messaging, web, research and CRM on direction, and work closely with these experts to ensure activities and programs are on strategy, meet timelines and deliver on the agreed upon performance goals
  • Manage media billing for Home Entertainment and Personal Entertainment businesses, including invoicing, accruals and agency fees
  • Oversee market research projects, including working with external agencies to define research direction and review results
  • Ability to formulate and present holistic marketing strategies, analyze many complex data reports and develop meaningful insights, and measure post activation results.
  • Working with retail accounts to develop and manage digital strategies for their channels
  • Support partner marketing through content, activations, and co-marketing opportunities
  • Play a key role in content development including working with internal and external creative agencies and supporting at offsite productions
  • Ability to learn the product market including target audience, usage scenarios, competitive landscape, technologies and their benefit to the consumer as well as future market trends
Qualification requirements include:
  • BA/BS degree is required or equivalent
  • Must have 3 to 5 years related experience
  • Attention to detail and ability to manage projects, including multiple supporting team members, on a tight timeline
  • Pro-active attitude focused on getting things done and meeting goals
  • Forward thinking, anticipating challenges and solving for them before they happen
  • Strong communication, presentation, and copy writing skills
  • Ability to understand product, the target consumer and the competitive market and craft unique multi-channel marketing strategies to reach them
  • Understanding of paid media campaigns, including plan development and reporting
  • Experience managing budgets, POs, and billing for media campaigns
  • Analytical mindset and the ability to crunch data to determine what worked, what didn't and how we improve
  • Demonstrated problem-solving and project management skills.
  • Inquisitive, thoughtful, collaborative, and service-oriented mindset with strong attention to detail.
  • Experience managing CRM, digital, research media/advertising and social projects
  • Skills include competency in PowerPoint, Excel and Word
  • Ability to manage multiple projects concurrently to successful completion within tight deadlines.
  • Desire to work in a fast-paced, hands-on environment.


Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.

Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada ULC.

Sony Electronics Inc. and Sony of Canada Ltd. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at talenthelp@am.sony.com, or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.

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