Manager Product Marketing

4 weeks ago


Walnut, United States The Custom Group of Companies Full time
Manager Product Marketing

Responsibilities:
  • Conceptualize and brainstorm new products through meetings with the overall Marketing, R&D, Sourcing, and Manufacturing teams; also by attending trade shows and conducting competitive shopping and trend research.
  • Lead the briefing process for new product launches with internal cross-functional teams and external suppliers, assuring clear communication on spec sheets, benchmarks, and timelines.
  • Ensure progress of submissions until desired attributes and performance are achieved.
  • Work with R&D, Sourcing, and Operations to ensure timely submissions, approvals, testing, and troubleshooting any production issues.
  • Develop and maintain budgets, product volume forecast, and Cost of Goods targets.
  • Collaborate with the Brand Marketing team to ensure cohesive product presentation, packaging execution, and communication on the cosmetics wall.
  • Responsible for timely delivery of samples for retailer meetings, PR events, advertising, and communications development.
  • Develop and maintain pricing strategy for North America (US and Canada).
  • Liaise with the International team to ensure products are globally compliant.
  • Ensure brand message and product benefit points of difference are appropriately reflected in packaging copy and design.
  • Evaluate competitive new products and present comprehensive analysis.
  • Conduct product post-launch analyses for SKU rationalization and product assortment strategy
  • Present at internal sales and external retailer meetings.
  • Travel to factories and outside vendors (US and International) for development/shade matching/approval of new product concepts.
  • Field products and concepts through market research and solicit sales feedback to further improve product offering, concepts, and formulas.
Qualifications:
  • Bachelor's degree in marketing or related field.
  • Minimum of 4 years of work experience.
  • Color Cosmetic experience a must.

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