Vice President of Marketing

1 week ago

Walnut, United States Interface AI Full time
Job DescriptionJob Description

Interface.ai is a leading Conversational AI SaaS company focused on providing cutting-edge solutions to the financial services industry. We serve close to 100 financial institutions today. We are one of the fastest-growing AI + financial technology companies in the industry, and we have grown 1800% in the last one year and recently featured as one of the top 100 fastest-growing fintech companies in Silicon Valley. Our mission is to empower every financial institution to scale efficiently and help its customers achieve financial wellness.

Our core technology is built 100% in-house with several breakthroughs in Natural Language Understanding. Our parser is built based on zero-shot learning that helps us to launch industry-specific IVA that can achieve over 90% accuracy on Day-1. We are 160+ people strong with employees spread across India and US locations.

What You Will Do

  • Developing a marketing strategy to ensure continued scale in the midmarket space and build a brand that is accepted by upmarket enterprise accounts
  • Developing and implementing a cohesive marketing plan to increase brand awareness among the target market & partner ecosystem
  • Defining and managing the company's brand strategy, including brand positioning, messaging, and visual identity
  • Overseeing the development of marketing programs, including demand generation, product marketing, content marketing, social media, events, and public relations
  • Collaborating with the sales team to develop sales enablement materials, including product collateral, case studies, and presentations
  • Developing and implementing lead generation strategies across all relevant marketing channels to ensure penetration across all target segments
  • Building and leading a high-performing marketing team, including hiring, training, and coaching team members
  • Designing and reviewing the Marketing department's budget
  • Monitoring all marketing campaigns and improving them as necessary
  • Developing and executing account-based marketing programs to generate leads, progress opportunities, and support the sales team in closures.
  • Managing the company's events program, including trade shows, webinars, and customer events
  • Establishing metrics to measure the effectiveness of marketing programs and ensure continuous improvement
  • Developing and maintaining strong relationships with key stakeholders, including customers, partners, and vendors

What You Will Bring

  • 12+ years of marketing experience, including at least 5+ years in a leadership role
  • Proven track record of developing and executing successful marketing strategies that drive revenue growth
  • Experience building marketing processes and teams from scratch
  • Experience with Enterprise B2B SaaS in the Customer Experience and Fintech domain is a plus
  • Conversational AI domain experience will be an added advantage
  • Great interpersonal and communication skills
  • Have good negotiation skills
  • Preferably worked in a startup of

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