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Senior Manager, Brand and Content Marketing Lead

1 month ago

Bloomington, Illinois, United States Capital One Full time
Job Summary

We are seeking a Senior Manager, Brand and Content Marketing to lead and scale Capital One Software's brand marketing and full-funnel B2B content program.

The ideal candidate will be an experienced B2B marketer who can simplify complex, technical topics and bring them to life in an approachable way through their content.

They have a proven track record in content marketing, creative production, brand management, and integrated campaigns.

Key Responsibilities
  • Develop and execute a holistic, integrated content strategy across channels and mediums that drives the customer lifecycle from awareness, to acquisition, activation, and retention
  • Lead a team in day-to-day execution of this strategy who will partner with stakeholders to write, design, and develop content that is clear and compelling
  • Produce high-quality long and short-form content, including white papers, eBooks, blogs, email newsletters, case studies, web copy, landing pages, videos, tutorials, and more, championing SEO best practices where relevant to improve visibility and reach
  • Partner with internal and external creative teams on creative strategy, resourcing, operations, briefing material, and look and feel, ensuring that all work adheres to brand voice, style, and content guidelines
  • Act as liaison to Capital One Software website, social, and paid media teams and advise on overall content strategy for the channel
  • Build a content library and stand up scalable processes to create agile, iterative content
  • Collaborate with technology, product, and business teams to achieve a deep understanding of the target audience and their needs throughout the buyer journey
  • Work with Ops teams to continuously measure and improve content performance and channel KPIs
  • Lead A/B testing agenda of content to optimize results and evolve program
  • Define and influence enterprise-wide B2B product/software content marketing agenda
Requirements
  • Bachelor's degree or military experience
  • At least 5 years experience in content or creative strategy, development, or production
  • At least 8 years of experience in a marketing role
  • People Leadership experience
  • Preferred qualifications include 7 or more years of experience in content or creative strategy, development, or production, a portfolio of impactful marketing content, experience developing B2B/SaaS content for the entire marketing funnel with proven results, and experience marketing technical products to technical buyers
What We Offer

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.

Learn more at the Capital One Careers website.