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Director of Marketing
2 months ago
HIRING: Director of Marketing
Pinnacle Staffing Group works hard to connect top talent with great companies. We truly care about you and your success, and it shows in everything we do. Our service separates us from other recruiting firms and has landed us on the Inc. 5000 fastest growing companies list. We currently connect people in the Kansas City, Topeka, Wichita, Des Moines, Denver, Omaha, Dallas-Fort Worth, Phoenix, Tucson, and Orlando markets.
Pinnacle Staffing Groups has partnered with a lifestyle consumer products company specializing in distinctive collections for businesses. Due to growth, our client is adding an experienced Director of Marketing to their team. This individual will play a crucial role in leading marketing initiatives, overseeing branding, print, digital, social media, and product campaigns. This opportunity requires strong leadership, an ability to take on various job functions, and operate self-sufficiently with a go-getter attitude.
Objectives of this role
Collaborate with business team to uncover insights for developing marketing and advertising plan that will guide product introductions through market analysis, competitive positioning, advertising, public relations, tradeshows, events, website, and other key activities over the life cycle of the product.
Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts.
Identify short and long-term scheduling and resource needs, including development and management of annual marketing budget.
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
Responsibilities
Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for products and services.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
Required skills and qualifications
Successful track record in senior marketing role and campaign creation.
Excellent leadership, communication, and decision-making skills.
Experience in digital and print marketing, content marketing, and social media marketing.
Proven ability to plan and manage budgets.
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
Proficiency with HTML, content management systems, and design software.
Desire to grow professionally through ongoing education.
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