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Marketing Communications Manager
2 months ago
Company description
Alafair Biosciences is a privately held, commercial-stage medical device company developing clinically driven products using its patented hydrogel technology. The Alafair mission is to improve patient outcomes by preventing unwanted soft tissue tethering in all surgical fields. Alafair Biosciences is recognized as one of Austin’s Best Places to Work from 2022- 2024.
Job Title
Marketing Communications Manager
Job Location
Austin, Texas metropolitan
Job Summary
The Marketing Communications (MarCom) Manager will play is a key member of Marketing and is responsible for promoting products and marketing initiatives across multiple platforms to drive brand awareness and to meet business goals. The MarCom Manager provides a dynamic and creative mindset to manage diverse communication strategies, including digital marketing, corporate communications, and event planning. The MarCom Manager works closely with advertising vendors to meet internal or external deadlines and budgets. The MarCom Manager reports to the VP, Marketing and liaises with Regulatory and Business Development.
Duties and Responsibilities – Marketing (Downstream)
Develop, refine, and prepare marketing content for promotional materials, ensuring clarity, effectiveness, and brand consistency
Develop broad marketplace intelligence and a deep understanding of customer requirements
Support execution of short-term and long-term marketing strategies and programs to support the company's commercial strategy and business development goals
Track and trend marketing expense management, including sample production and use, and monitor cost of marketing per budget
Execute product branding, brand guidelines, and brand recognition
Liaise with Clinical to ensure sales and product training materials for educating end users, distributor sales forces, and independent distributors are compliant, effective, and valuable
Liaise with Clinical to develop training curriculum and materials for educating representatives on product lines
Support and collaborate with cross-functional team members to ensure successful and timely commercialization of new products / product applications
Develop, establish, implement, and control marketing collateral (labeling), such as surgical technique guides, training documents, presentations, white papers, advertisements, launch materials, exhibit materials, brochures, etc. including oversight of the company website
Ensure compliance with regulatory policies and procedures, including product labeling and internal policies, and implement corporate compliance program and policies meeting the needs of the CMS Open Payment System
Support marketing and product training sessions for distributor marketing forces and independent distributors, and support customer education during training courses, seminars, and key industry meetings and conferences
Support the development and management of digital marketing strategies, including SEO/SEM, email campaigns, and social media platforms
Innovate and maintain effective online engagement tactics to increase brand awareness and online presence
Oversee marketing projects, ensuring timeline and budget are met and aligning with business objectives
Coordinate with internal teams and external vendors to facilitate marketing project execution
Manage marketing collateral production across physical and electronic formats, including print, digital, and video
Coordinate with Eng/R&D, Manufacturing, and Regulatory to ensure synchronized product release and promotional activities
Liaise with VP, Marketing to develop and manage advertising campaigns across multiple channels, including digital, print, and broadcast
Monitor and report on the effectiveness of advertising initiatives
Duties and Responsibilities – Business Development
Liaise with Regulatory to author and disseminate compliant, high-quality, public-facing communications (i.e., social media posts, press releases, media outreach) to broad audiences, in alignment with company goals
Support the development and execution of a comprehensive communication and public relations strategy that drives brand awareness for all market segments
Assist in managing press relations, media inquiries, and corporate announcements
Track and analyze the impact of public relations efforts
Support the organization and execution of corporate events such as conferences, seminars, company-sponsored events, and product launches
Coordinate corporate event logistics, manage vendor relationships, and ensure events align with corporate objectives and stay within budget
Manage corporate messaging and event calendar and ensure coordination across departments.
Duties and Responsibilities – Quality (System)
Training as required per Alafair Quality System
Education and Experience – Required
Minimum 7 years of experience in marketing communications or related field, preferably in medical device
Self-motivated contributor with strong interpersonal skills who can work collaboratively across departments
Experience working with agencies and external partners
Proven expertise in digital marketing, including SEO and social media management
Effective project management skills, with experience managing timelines and budgets
Excellent communication and content creation skills, with an eye for detail
Strong presentation skills
Experience with event planning and management
Proficiency with MS Office, Google Workspace, and Adobe applications Illustrator, InDesign, and Photoshop
Proficiency in marketing CRM tools (i.e. HubSpot)
Experience with social media marketing and SEO best practices
Physical Requirements:
Must be able to occasionally lift and move packages weighing up to 40 pounds
Requires the ability to set up event properties and displays, which may include assembling stands, arranging furniture, and organizing materials
Involves coordination and physical handling of materials for shipment and distribution to various locations
The role may require standing for extended periods during events and activities
Travel Requirements:
This position requires travel approximately 20% of the time
Education and Experience – Preferred
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
Experience in the healthcare or medical device sector is highly desirable
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