Social Media Marketing Manager

2 weeks ago

Huntington Beach, United States Dunlop Sports Americas Full time

*Cover Letter required for consideration

PURPOSE

The purpose of a Social Media Marketing Manager is to harness the power of social media platforms to achieve business objectives, enhance brand visibility, and cultivate meaningful relationships with the target audience.

Perks at DSA

Vacation/PTO, Sick, Holidays, Floating, Med, Vision, Dental, FSA, Life, Company Discounts, EV Charging, 401(k) Company Match,

JOB OVERVIEW

The Social Media Marketing Manager encompasses a diverse range of responsibilities aimed at leveraging social media platforms to build brand awareness, engage with the audience, drive conversions, and ultimately contribute to the companys overall growth and success.

PERKS:

Medical, Dental, Vision, Matching 401(k), FSA, Life Insurance, LT Disability, ST Disability, EV Charging, Gym Discounts, Product Discounts, Vacation/PTO, Sick, and Holidays

REPORTING RELATIONSHIPS

The Social Media Marketing Manager reports to the Marketing Communications Director.

The Social Media Marketing Manager has the Social Media Specialist as a direct report.

RESPONSIBILITIES

Social Media Marketing Manager is responsible for:

  • Create and implement a social media strategy that aligns with the companys overall marketing objective and brand identity.
  • Plan and schedule social media content in advance using content calendars to ensure consistent posting and alignment with marketing campaigns and events.
  • Proactively coordinate with the Marketing Communications Director and Product team to gather information about upcoming product releases well in advance.
  • Monitor professional golf tournaments closely and be ready to react in real-time (including weekends) when a tour player wins or accomplishes a big achievement.
  • Monitor social media channels, respond to comments, messages, and mentions in a timely manner, and actively engage with the audience to build relationships and foster community growth.
  • Generate engaging and relevant content for social media platforms, including written posts, images, videos, infographics, and other multimedia formats.
  • Lead content and creative planning during production shoots with tour players and brand ambassadors.
  • Develop digital content production schedule, calendar, and budget.
  • Lead productions working with related teams as necessary.
  • In alignment with brand and global campaign guidelines outlined by Creative Director.
  • Develop and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, X, and others to reach specific target demographics and achieve marketing objectives.
  • Work closely with the Meta manager to ensure that we have created the right funnel and retargeting strategy for our paid ads and organic post boosts.
  • Track key performance metrics such as reach, engagement, engagement rate, post impressions, etc. to reach specific marketing objectives.
  • Monitor social media channels for mentions of the brand, industry trends, and relevant news, and actively participate in conversations to maintain brand reputation and awareness.
  • Identify and collaborate with the Strategic Partnership Manager to amplify our brand ambassadors and influencers by increasing brand visibility and drive engagement.
  • Coordinate with the Strategic Partnership Manager around the ambassador social media content schedule.
  • Develop protocols and strategies for handling social media crises and negative feedback and respond appropriately to mitigate damage to brand reputation.
  • Plan, budget, and execute social-specific creative development.

Work with in-house creative team or third party photographers, video editors, and animators as appropriate and within budget

QUALIFICATIONS

  • Bachelors degree in social media, communications, marketing, or related field.
  • Proven experience managing social media accounts for a brand or organization.
  • Proficient in graphic design skills or familiarity with design tools like Canva or Adobe Creative Suite (Photoshop, Illustrator).
  • Proficiency in video editing software such as Adobe Premier Pro or Final Cut Pro.
  • Strong written and verbal communication skills, with an ability to craft engaging content tailored to different audiences.
  • Proficient in using social media management tools and analytics platforms.
  • Creative thinking and problem-solving abilities, with a passion for staying ahead of social media trends.
  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
  • Flexibility to work weekends and evenings as required.
  • Knowledge of the golf industry and/or gameplay is a must

TRAVEL

  • Regular travel is expected.

EXPECATIONS AND MEASUREMENTS OF PERFORMANCE

The Social Media Marketing Manager is expected to be a strategic thinker, creative content creator, community manager, and data-driven analyst all while upholding our brand identity and values in the digital space. Your contributions will be instrumental in driving our brands success and fostering meaningful connections with our audience. This employee is deemed to be performing in a satisfactory manner when the following are being accomplished:

  • Deadlines: Projects and tasks are effectively managed through completion in a timely fashion deadlines/milestones are met.
  • Communication: All information, reports, and progress associated with projects and executions are communicated effectively with stakeholders.
  • Quality of Work: Content created is free from errors and aligned with brand positions and strategies.
  • Teamwork: Projects and interactions with colleagues are constructive, collaborative, professional, respectful, and effective.
  • Employee Development and Attitude: Employee shows growth in job knowledge, versatility, communication, and marketing skill. Employee should be able to ascend to marketing management.
  • Ownership of Social Media Analysis and Tracking: Employee must show great passion for analyzing and tracking social media platform behavior and have a drive to hit target KPIs and continually improve the social media function.

  • Social Media Marketing Manager

    6 days ago

    Huntington Beach, United States Dunlop Sports Americas Full time

    *Cover Letter required for considerationPURPOSEThe purpose of a Social Media Marketing Manager is to harness the power of social media platforms to achieve business objectives, enhance brand visibility, and cultivate meaningful relationships with the target audience.Perks at DSA!Vacation/PTO, Sick, Holidays, Floating, Med, Vision, Dental, FSA, Life, Company...

  • Social Media Marketing Manager

    2 weeks ago

    Huntington Beach, United States Dunlop Sports Americas Full time

    *Cover Letter required for considerationPURPOSEThe purpose of a Social Media Marketing Manager is to harness the power of social media platforms to achieve business objectives, enhance brand visibility, and cultivate meaningful relationships with the target audience.Perks at DSA!Vacation/PTO, Sick, Holidays, Floating, Med, Vision, Dental, FSA, Life, Company...

  • Social Media Marketing Manager

    2 weeks ago

    Huntington Beach, United States Dunlop Sports Americas Full time

    *Cover Letter required for considerationPURPOSEThe purpose of a Social Media Marketing Manager is to harness the power of social media platforms to achieve business objectives, enhance brand visibility, and cultivate meaningful relationships with the target audience.Perks at DSA!Vacation/PTO, Sick, Holidays, Floating, Med, Vision, Dental, FSA, Life, Company...

  • Social Media Manager

    5 days ago

    Long Beach, United States Gunn | Jerkens Marketing Communications Full time

    Are you passionate about the ever-changing world of social media? Are you known for your ability to be equal parts, strategic thinker and clever content creator? If so, this may be the perfect place for you to flourish. The fun and talented team at Gunn|Jerkens is seeking a Social Media Manager who thrives on making an impact and has their sights set on...

  • Social Media Manager

    3 weeks ago

    Long Beach, United States Gunn | Jerkens Marketing Communications Full time

    Are you passionate about the ever-changing world of social media? Are you known for your ability to be equal parts, strategic thinker and clever content creator? If so, this may be the perfect place for you to flourish. The fun and talented team at Gunn|Jerkens is seeking a Social Media Manager who thrives on making an impact and has their sights set on...

  • Social Media Manager

    2 days ago

    Long Beach, United States Gunn | Jerkens Marketing Communications Full time

    Are you passionate about the ever-changing world of social media? Are you known for your ability to be equal parts, strategic thinker and clever content creator? If so, this may be the perfect place for you to flourish. The fun and talented team at Gunn|Jerkens is seeking a Social Media Manager who thrives on making an impact and has their sights set on...

  • Social Media Manager

    2 months ago

    Long Beach, United States Gunn | Jerkens Marketing Communications Full time

    Are you passionate about the ever-changing world of social media? Are you known for your ability to be equal parts, strategic thinker and clever content creator? If so, this may be the perfect place for you to flourish. The fun and talented team at Gunn|Jerkens is seeking a Social Media Manager who thrives on making an impact and has their sights set on...

  • Social Media Manager

    2 months ago

    Long Beach, United States Gunn | Jerkens Marketing Communications Full time

    Are you passionate about the ever-changing world of social media? Are you known for your ability to be equal parts, strategic thinker and clever content creator? If so, this may be the perfect place for you to flourish. The fun and talented team at Gunn|Jerkens is seeking a Social Media Manager who thrives on making an impact and has their sights set on...

  • Social Media Specialist

    6 days ago

    Redondo Beach, United States Social Serene LLC Full time

    **Key Responsibilities**: **Social Media Strategy and Management**: - Develop and implement a comprehensive social media strategy to increase our online presence and improve user engagement. - Manage and oversee social media content creation, including writing, editing, and publishing posts across various platforms (e.g., Instagram, Facebook, LinkedIn,...

  • Sales & Marketing | Social Media Manager

    2 weeks ago

    Miami Beach, United States Fontainebleau Miami Beach Full time

    Overview The Social Media Manager is responsible for helping to create the "voice" of Fontainebleau across all relevant social media platforms, working to grow audiences and effectively communicate with the Fontainebleau community. This position works closely with internal team members and external influencers to maximize engagement and implement effective...

  • Social Media Manager

    1 week ago

    Rehoboth Beach, United States La Vida Hospitality Group Full time

    **Summary of Position**: As a Social Media Manager for La Vida Hospitality Group, you are a storyteller and self-starter who takes initiative and proactively introduces fresh ideas. You must be well organized, detail-oriented, with an analytical mind and a creative spirit that wields social media as a powerful way to connect to the La Vida Brands’ audience...

  • Social Media Manager

    3 days ago

    Newport Beach, United States Brandtailers Full time

    The Social Media Manager will be responsible for developing and overseeing our client's social media creative strategies in order to drive brand awareness, improve marketing efforts, and increase sales. This role requires a strategic thinker with excellent communication skills, a thorough understanding of social media platforms, and a passion for engaging...

  • Social Media Manager

    6 days ago

    Long Beach, United States Recooty Full time

    High school or equivalent (Preferred) Marketing: 1 year (Preferred) Full Job Description Identification Social Media Manager Responsible to Director of Marketing Job Purpose To oversee the companies interactions with the public through implementing content strategies across different social media platforms in order to inform the public of our business and...

  • Social Media Manager

    2 days ago

    Newport Beach, United States Brandtailers Full time

    The Social Media Manager will be responsible for developing and overseeing our client's social media creative strategies in order to drive brand awareness, improve marketing efforts, and increase sales. This role requires a strategic thinker with excellent communication skills, a thorough understanding of social media platforms, and a passion for engaging...

  • Social Media Marketing Strategist

    3 days ago

    West Palm Beach, United States Digital Resource Full time

    Are you passionate about social media marketing and ready to take your skills to the next level? We are seeking a talented and dynamic Social Media Marketing Strategist to join our team at Digital Resource, a leading digital marketing agency based in West Palm Beach, FL. As a strategist in our Social Media Team, you'll have the opportunity to work on...

  • Social Media Marketing Strategist

    2 weeks ago

    West Palm Beach, United States Digital Resource Full time

    Job DescriptionJob DescriptionAre you passionate about social media marketing and ready to take your skills to the next level? We are seeking a talented and dynamic Social Media Marketing Strategist to join our team at Digital Resource, a leading digital marketing agency based in West Palm Beach, FL. As a strategist in our Social Media Team, you'll have...

  • Social Media Manager

    4 weeks ago

    Virginia Beach, United States Davis Ad Agency Full time

    A marketing and advertising agency in Virginia Beach filled with creative thinkers, problem solvers, storytellers, digital gurus, and innovative strategists. Our creative team culture fosters individual and company growth. We’re proud to call some of the region’s most well-known and top of class businesses our clients. Our focus on our clients’ goals...

  • Marketing and Social Media Intern

    7 days ago

    Miami Beach, United States Ink 477 LLC Full time

    Job DescriptionJob DescriptionSocial Media Interns support the marketing team to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue.What you’ll do:·         Work closely with marketing team to align content with overall brand strategy and goals.·         Assist on maintaining the...

  • Marketing and Social Media Intern

    10 hours ago

    Miami Beach, United States Ink 477 LLC Full time

    Job DescriptionJob DescriptionSocial Media Interns support the marketing team to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue.What you’ll do:·         Work closely with marketing team to align content with overall brand strategy and goals.·         Assist on maintaining the...

  • Social Media Manager

    2 days ago

    Newport Beach, United States Brandtailers Full time

    The Social Media Manager will be responsible for developing and overseeing our client's social media creative strategies in order to drive brand awareness, improve marketing efforts, and increase sales. This role requires a strategic thinker with excellent communication skills, a thorough understanding of social media platforms, and a passion for engaging...