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Vice President, U.S. Marketing and Communication

5 months ago

New York, United States LVMH Perfumes & Cosmetics Full time
Company Description

Since 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated and perfected its Fragrance, Skincare and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of Beauty as a signature.

In Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the fifth generation of Guerlain Perfumers. As a figure within the contemporary fragrance world, Thierry Wasser has put his name to many of the House's creations. He contributes to an olfactory legacy of some 1100 fragrances and explores the world in search of the most exclusive raw materials. In Makeup, newly appointed Guerlain Creative Director of Makeup, Violette, seemed destined to join the house synonymous with French beauty and constant innovation. With her creativity, Parisian chic and eye for high standards, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.

The House is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, Guerlain seeks to protect one of Nature's most precious wonders: bees, sentinels of the environment and symbol of the House.

Guerlain is part of the LVMH Group.

Job Description

The Vice President, U.S. Marketing and Communication will drive all aspects of Marketing Strategy and Execution for Guerlain in the US, with a keen focus on global strategy alignment and a direct-to-consumers approach. Develop and direct marketing plans with a view to increasing local U.S. market share, competitive positioning, brand awareness, and profitability. Based in the New York corporate office, the role will oversee the areas of category management, communications, trade marketing, retail experience, and visual merchandising. Travel will be required based upon the needs of the business.

Essential Duties & Responsibilities:
  • Drive forward best in class marketing and communication strategy that aligns with brand objectives and KPIs, which aligning closely to global vision.
  • Contribute as an active member of the executive committee to overall business planning and decision making.
  • Protect brand integrity and drive business initiatives through the conception and execution of innovative marketing strategies appropriate to the local market.
  • Drive communications strategy across strong and integrated approach to maximize US brand awareness, inclusive of Print Editorial, Digital and Social/Influencer amplification, while ensuring concrete results and improvement in rank and against set target
  • Lead category management across skincare, fragrance, and makeup and corresponding trade marketing plans overseeing marketing managers.
  • Nurture relationships with the Paris headquarters to contribute to and ultimately achieve total global alignment in brand imaging.
  • Manage strong relationships with agency partners (PR, influencer, search, paid social, digital media) as well as with retail partners.
  • Maintain profound customer intimacy and ongoing competitive intelligence to identify new opportunities to maximize business categories as well as reduce costs.
  • Partner with Sales team and lead Retail Excellence, Eventing, Trade Planning and Clienteling efforts.
  • Interface with Sales and Planning to manage POSM budgets and ensure forecasting accuracy.
  • Lead Visual Merchandising & Store Design Team in delivery of on time, on budget execution of physical retail touchpoints.
  • Partner with Finance and develop three-year business plans, brand budgets, and ensure alignment with P&L targets.
  • Recruit, manage, coach, and develop a strong Marketing team to ensure high productivity and the achievement of all functional goals; Ensuring consistent development of people managers.
  • Conduct all other job-related activities.
Organizational Structure/Reporting Relationships:

Reports to: General Manager

Positions Supervised: Marketing Director, Director VM/Store Design, Marketing and Communication Managers, Marketing Assistant, Creative Lead

Peers: Other LVMH Vice Presidents

Internal Partners: All departments

External Partners: Paris Headquarters, Agencies for advertising, Creative and PR services, Retailers, SSC group

Qualifications
  • 10-15+ years of Marketing experience in prestige cosmetics or fragrance industry
  • Strong understanding of strategic marketing, communications and sales
  • Able to analyze and manage complex financial data
  • Demonstrated creative thinking and excellent organizational skills
  • Strong leadership abilities to manage and develop a team
  • Outstanding written and verbal communication skills
  • Proficiency in Microsoft Office Suite programs


Additional Information

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $200k-$240k.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.