Media Distribution Specialist

3 weeks ago

New York, United States TripAdvisor Full time

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor’s Distribution Team supports the Advertising and Partner Solutions business as the digital expert in branded content and media distribution across paid social, audience extension, and email marketing channels. The Media Distribution Specialist will lead the execution and optimization of campaigns for our client roster across all partner categories. The ideal candidate will have hands-on experience with paid media platforms to manage the end-to-end campaign management process. We are looking for an enthusiastic, self-motivated, and results driven candidate who is eager to contribute to a growing piece of the business.

What You’ll Do

  • Lead campaign creation, execution, and optimization, ensure delivery and extract insights to fuel renewals.
  • Partner with our social buying agency to support paid social campaigns across Pinterest, Facebook and Instagram.
  • Directly launch, manage, and optimize Display and YouTube campaigns via Google’s DV360
  • Manage media budgets and auction dynamics to ensure goals are met at efficient rates.
  • Activate Email marketing campaigns through internal channels working closely with internal marketing and email content teams.
  • Facilitate internal workflows and processes. Experience with Airtable is a plus

Skills & Experience

  • BA/BS degree in Business, Advertising, or equivalent practical experience
  • 2-3 years media planning & buying experience at a reputable advertising agency, publisher, or media company.
  • Hands-on experience with executing and optimizing paid media campaigns using Facebook Ads Manager, Google DV360, Pinterest, and other buying platforms as well as Email marketing campaigns
  • Understanding of paid media auction landscape and costs.
  • Familiarity with branded content development and distribution.
  • Strong quantitative and qualitative analytical skills required.
  • Ability to manage multiple campaigns at once.

The salary range for this role is $85,000 to $115,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and this range is only applicable for jobs to be performed in New York City. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email toAccessibleRecruiting@Tripadvisor.comand let us know the nature of your request . Please include the job requisition number in your message.

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