Social Media Specialist

4 weeks ago

New York County New York, United States Simpson Thacher & Bartlett LLP Full time
Description/Job Summary

The Social Media Specialist works as part of the Communications and broader Business Development team to help raise the profile of the Firm, its practices and lawyers through digital content and other media channels. This includes supporting and assisting in development of profile and brand-raising initiatives, including high-impact content creation, to support the business development of individual partners, practice areas, offices and the Firm on LinkedIn and other digital media channels. This role also provides research, analysis and execution of strategies concerning social media and other communications-related channels, including thought leadership campaigns, media outreach, awards series and related work product, ensuring the Firm's high standard of excellence is met. In addition, this role provides monitoring, research and analysis of the Firm's social media engagement.

Responsibilities/Duties

Collaborate with the Director of Communications and broader BD Department to maintain and monitor the Firm's primary social media platform, LinkedIn, and monitor other social media channels for content and new developments/ trends

Working with the Firm's Communications team and others to manage and develop the Firm's social media calendar

Proactively seek ideas and craft Firm social media content, including writing copy, developing graphics and other media content, liaising with the Firm's Graphics team as needed

Design social media campaigns around high-priority Firm content

Attend Firm events as needed to facilitate the development of social media content.

Prepare internal newsletters featuring social media content highlights to facilitate employee content sharing and engagement.

Perform research and analysis on the social media profiles and content of prospective and scheduled speakers at Firm events

Assist in developing and sharing digital educational content to empower and encourage lawyers across the Firm to leverage social media

Track, measure and analyze metrics on the Firm's social media engagement against industry benchmarks, including developing reports and summaries, and will proactively develop recommendations for continued enhancement

Keep abreast of Firm, business and industry developments, as well as social media industry trends, tools and regulations (e.g., attorney marketing rules, ABA ethical behavior guidelines and Firm policies) and proactively identify potential areas for new engagement and/or issues of non-compliance

Create website content, including partner biographies and various Business Development communications materials across multiple channels to reflect new awards and other Firm developments

Support the creation of advertising, posters, flyers and other promotional materials, working with Graphic Design team and outside vendors where appropriate

Contribute to the preparation and maintenance of Business Development and Communications materials, including brochures, practice area descriptions and other content

Support Business Development projects and other Firm initiatives as needed

Perform various business and operational support functions related to Communications and Business Development strategies, policies, procedures and initiatives

Partner and collaborate with the broader Business Development team as needed

Perform other duties as needed

Required Skills

Exceptional written and verbal communication skills, as well as attention to detail

Proven ability to work independently and collaboratively in a demanding environment

Proven ability to exercise initiative and sound independent judgment

Ability to develop compelling social media content on highly-technical subjects

Proficiency using design software and other creative applications (Quark, Photoshop)

Strong project management and organizational skills, demonstrated ability to prioritize and balance competing demands and manage multiple projects concurrently, meeting deadlines in a fast-paced professional environment

Ability to develop buy-in, interact well and build professional relationships with key stakeholders while maintaining a high level of customer service, diplomacy and discretion

Excellent research and analytical abilities

Ability to assess needs, assign priorities, develop strategies and make recommendations when presented with ambiguous or incomplete information

Strong problem solving and analytical skills to make sound decisions, escalating as appropriate

Ability to effectively share knowledge and resources with appropriate parties, both internally and externally

Ability to anticipate business challenges of partners and senior team members and proactively address needs with self-assuredness and business acumen

Proficiency in MS Office Suite and web-based research

Must be flexible and willing to work additional hours as needed

Required Experience

Minimum 5 years of experience, including 3+ years of relevant social media experience

Preferred Experience

Prior experience developing social media content at a law firm or other professional services industry preferred

Basic photography and video filming and editing experience

Experience using social media advocacy programs (Clearview Social, etc.)

Required Education

Bachelor's degree required

Preferred Education

Major in Communications, English, Marketing, Advertising or related field preferred

Details

Salary Information

NY only: The estimated base salary range for this position is $100k to $120k at the time of posting.

The actual salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location in which the applicant lives and/or from which they will be performing the job. This role is exempt meaning it is not overtime pay eligible.

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