Territory Field Marketing Manager

Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic. Be Part of Our Signature Mix General Description of the Role The Field Marketing team is focused on the perfection of route to market, embedded within the Sales team and partnering closely with Marketing and Customer and Channel Marketing. The team will be focused solely on the flawless and creative execution of quality field marketing programs, enabling the best sales force in the industry. The Territory Field Marketing Manager supports the activation of national programs and the creation and implementation of local programs that bring Campari brands to life against the Commercial Plan. If you have passion for bringing brands to life with excellent planning and execution whilst delivering profit for the team, this role is for you The Territory Field Marketing Manager partners with the Region Field Marketing Manager and State team to outline a robust field marketing plan to enable sales plan goals and to optimize on market opportunities. The role is responsible for leading and coordinating programs and events that drive profitable growth across assigned territory. The position works closely with Marketing, Customer and Channel Marketing (CCM), Field Sales, Distributor Merchandising teams and Agency teams to ensure brand strategy compliance, commercial feasibility, and executional excellence. Key Responsibilities and Activities Communication and Planning Contributes to integrated and collaborative communication towards One Commercial Plan with Region FMM, CCM, US Marketing and Field Sales for dedicated territory. Proactively builds strong partnerships with Field Sales, Brand Marketing, and Customer and Channel Marketing Leads planning and execution with distributor merchandising teams Program Planning and Review Works closely with the CCM and Field Sales to plan the commercial calendar and execution details for in market trade programs. Manages frequent and robust communications with Field Sales to ensure clear resource alignment and the assignment of accountabilities. Establishes program review performance processes and provides feedback to FMM, CCM, Brand and Sales to influence future programming. Program Management Monitors local program execution to ensure programs deliver targeted KPIs. Ensures flawless program execution by developing plans with local team to mitigate risks and accelerate opportunities Conducts regular market visits to keep current on market trends and provide recommendations and feedback to Region FMM, CCM and Marketing for future program improvements and/or opportunistic trade activations. Coordinates with Agency Program Managers to ensure KPIs are gathered Ensures timely and accurate reporting on the results of all key activations, ensuring transparency and compliance while driving ROI and a focus on continuous executional improvement. Manages the Point-of-Sale process in assigned market; coordinating initial strategy, (including quantity forecasting and budget process), matching program “sell-in” to element delivery and merchandising efforts. Distributor Management Works with State Manager, District Managers, and On Premise Team to ensure the coordinated planning and activation of key programs in assigned areas of focus. i.e. Merchandising teams. Supports sales to develop and implement plans and activities to ensure Key Distributor teams have the information needed to execute successfully against the Campari portfolio plans and to meet assigned depletion and account growth goals. Budget Management Manages program activation budgets in line with the agreed commercial plan Utilizes tracking and reporting tools to monitor activities, correlate activities to sales and monitor ROI Communication Planning Contributes to integrated and collaborative communication towards One Commercial Plan with Region FMM, CCM, US Marketing and Field Sales Strong ability to influence and align cross-functionally Proactively builds strong partnerships with Field Sales, Brand Marketing, and CCM Essential Job Functions Ability to travel up to 50% of the time within territory Read and analyze data from a variety of sources and mediums Develop and execute effective presentations Support the physical activations of programs/events as needed Communicate regularly by phone, email and in-person meetings with key stakeholders such as field Sales, Agencies etc. Experience Required 5+ years experience related Field Sales experience At least 2 years experience involving detailed program design and activations in the assigned markets Education / Professional Qualifications Bachelor’s degree in business or related field Key Relationships Internal:

Field Sales, CCM, Brand Marketing External:

Agencies Skills Functional A demonstrated capability driving the execution of in market activation plans Excellent knowledge of trade activation needs Strong understanding of the US 3 Tier system and experience in effectively influencing results in this environment Technical Strong planning and analytical skills with tied to a foundation of financial/business acumen. Proficient in Word, Excel, and PowerPoint. Managerial Strong written and verbal presentation skills Excellent project management skills Presentation skills Ability to effectively manage multiple projects across a set of varied resources to deliver expected results Strong leadership, conceptual, and creative skills Other Ability to be self-directed; thrives in a dynamic, fast-paced environment Travel as needed 50% of the time Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies: Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided

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