Current jobs related to Digital Marketing Manager, Advancement Communications - Wellesley - Babson College

  • Digital Marketing Strategist, Advancement Communications

    4 weeks ago

    Wellesley, Massachusetts, United States Babson College Full time

    About the RoleThe Digital Marketing Manager is a key member of the Advancement Communications team, responsible for developing and implementing effective digital marketing strategies to support the college's advancement goals.Key ResponsibilitiesDevelop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to...

  • Marketing Manager, Babson Academy

    4 months ago

    Wellesley, United States Babson Full time

    The Marketing Manager, Babson Academy is responsible for creating and executing effective marketing strategies to build awareness for the portfolio of programs within the Babson Academy for the Advancement of Global Entrepreneurial Learning. This role is charged with creating and executing effective strategies to build awareness of the Babson Academy brand,...

  • Senior Marketing Manager, Babson Academy

    3 weeks ago

    Wellesley, Massachusetts, United States Babson Full time

    About the RoleThe Marketing Manager, Babson Academy is a key member of the Babson Academy team, responsible for developing and executing effective marketing strategies to build awareness for the portfolio of programs within the Babson Academy for the Advancement of Global Entrepreneurial Learning.This role is charged with creating and executing effective...

  • Senior Marketing Manager

    3 weeks ago

    Wellesley, Massachusetts, United States CVS Health Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Manager - Account Services to join our team at CVS Health. As a key member of our internal agency, Heart Haus, you will be responsible for overseeing CVS Retail Front Store advertising and marketing communications programs on behalf of our Marketing Strategy partners.Key ResponsibilitiesEmbody...

  • Digital Analytics Manager

    3 days ago

    Wellesley, Massachusetts, United States CVS Health Full time

    Job Title: Digital Analytics ManagerAt CVS Health, we're committed to delivering enhanced human-centric healthcare for a rapidly changing world. As a Digital Analytics Manager, you'll play a critical role in evolving and improving our digital experiences for customers and patients.Key Responsibilities:Provide proactive insights to leadership on product...

  • Marketing Director

    4 weeks ago

    Wellesley, Massachusetts, United States Babson Full time

    Marketing Director at Babson AcademyThe Marketing Director at Babson Academy is responsible for developing and executing comprehensive marketing strategies to increase brand awareness and drive enrollment. This role oversees the creation and implementation of marketing campaigns across various channels, including digital marketing, social media, and...

  • Digital Analytics Manager

    1 day ago

    Wellesley, Massachusetts, United States CVS Health Full time

    Job Title: Digital Analytics ManagerAt CVS Health, we're committed to delivering enhanced human-centric healthcare for a rapidly changing world. As a Digital Analytics Manager, you'll play a critical role in helping us achieve this goal by driving data-driven insights and decision-making across our organization.Key Responsibilities:Develop and implement data...

  • Marketing Director, Babson Academy

    1 week ago

    Wellesley, Massachusetts, United States Babson Full time

    Job SummaryThe Marketing Manager, Babson Academy is a key member of the Babson Academy team, responsible for developing and executing effective marketing strategies to promote the Academy's programs and brand. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a fast-paced...

  • Senior Communications Manager

    3 weeks ago

    Wellesley, Massachusetts, United States CoSIDA Full time

    Job SummaryWe are seeking a highly skilled and experienced Director of Strategic Communications to join our team at CoSIDA. The successful candidate will be responsible for leading the development and implementation of a comprehensive communications strategy that aligns with the organization's mission and goals.Key ResponsibilitiesCommunications Strategy:...

  • Marketing Director, Babson Academy

    2 weeks ago

    Wellesley, Massachusetts, United States Babson Full time

    About the RoleThe Marketing Manager, Babson Academy is a key member of the Babson Academy team, responsible for developing and executing effective marketing strategies to promote the Academy's programs and brand.This role requires a strong understanding of marketing principles, as well as the ability to work collaboratively with cross-functional teams to...

  • Senior Marketing Operations Director

    6 days ago

    Wellesley, Massachusetts, United States Redpoint Global Inc. Full time

    Job Title: Senior Manager, Marketing OperationsRedpoint Global Inc. is seeking a highly skilled Senior Manager, Marketing Operations to join our team. This role will be responsible for overseeing the day-to-day operations of the marketing function, ensuring that campaigns are executed efficiently, data is leveraged effectively, and marketing technologies are...

  • Director of Strategic Communications

    3 months ago

    Wellesley, United States CoSIDA Full time

    Details Posted: 27-Jun-24 Location: Wellesley, Massachusetts Type: Full Time Salary: $65,-$72, Categories: Athletic Communications/Sports Information/Media Relations Directors Internal Number: R Responsible for the leadership, planning, management and oversight of external communications for all 13 varsity sport programs and...

  • Digital Product Management Chapter Domain Lead

    3 days ago

    Wellesley Hills, Massachusetts, United States Sun Life Financial Full time

    Chapter Domain Lead Job DescriptionAt Sun Life Financial, we're committed to making life brighter for our customers, partners, and communities. As a Chapter Domain Lead, you'll play a pivotal role in nurturing and enhancing the capabilities of our Digital Product Management team.Key ResponsibilitiesDirectly manage, mentor, and develop individual contributor...

  • Sales And Marketing Representative

    6 days ago

    wellesley, United States ABS Global Investments Full time

    Company DescriptionABS Global Investments is a global investment firm based in Newton, MA, specializing in fundamental Global and Emerging Market equity strategies. Our primary objective is to deliver investment solutions with compelling risk-adjusted returns to a diverse range of clients worldwide, including pension plans, endowments, foundations, and...

  • Sales And Marketing Representative

    6 days ago

    Wellesley, United States ABS Global Investments Full time

    Company DescriptionABS Global Investments is a global investment firm based in Newton, MA, specializing in fundamental Global and Emerging Market equity strategies. Our primary objective is to deliver investment solutions with compelling risk-adjusted returns to a diverse range of clients worldwide, including pension plans, endowments, foundations, and...

  • Marketing Faculty Member

    3 weeks ago

    Wellesley, Massachusetts, United States Babson College Full time

    About the RoleBabson College is seeking qualified candidates to teach undergraduate and graduate courses in marketing. As an adjunct faculty member, you will be responsible for delivering high-quality instruction and contributing to the development of our students.ResponsibilitiesTeach marketing courses to undergraduate and graduate studentsDevelop and...

  • Director of Strategic Communications

    2 weeks ago

    Wellesley, Massachusetts, United States CoSIDA Full time

    Job Title: Director of Strategic CommunicationsWe are seeking a highly skilled and experienced Director of Strategic Communications to join our team at CoSIDA. As a key member of our communications team, you will be responsible for developing and implementing strategic communications plans to promote our athletics programs and initiatives.Key...

  • Director of Development and Advancement

    4 weeks ago

    Wellesley, Massachusetts, United States Babson College Full time

    Job SummaryThe Director of Development and Advancement will serve as a key member of the Babson College Development team, responsible for driving an ambitious development strategy and major giving outcomes in their assigned region.Key Responsibilities:Manage a portfolio of approximately 350 high net-worth individuals, building deep philanthropic...

  • Senior Manager SEO

    1 week ago

    Wellesley, Massachusetts, United States CVS Health Full time

    Job Title: Senior Manager SEOAt CVS Health, we're committed to delivering exceptional healthcare experiences for our customers. As a Senior Manager SEO, you'll play a critical role in driving our online presence and ensuring our digital marketing efforts align with our business objectives.Job SummaryWe're seeking an experienced Senior Manager SEO to lead our...

  • Healthcare Business Development

    2 months ago

    Wellesley, United States Kaleidoscope ABA Therapy Services Full time

    Job DescriptionJob DescriptionLocation: Wellesley, MA 02482Date Posted: 8/17/2024Category: Center BasedEducation: Bachelor's DegreeTITLE: HEALTHCARE BUSINESS DEVELOPMENT - COMMUNITY RELATIONSTERRITORY: EASTERN MASSACHUSETTSThe Business Development - Community Relations professional at Kaleidoscope ABA Therapy embodies a passion for making a difference....

Digital Marketing Manager, Advancement Communications

3 months ago

Wellesley, United States Babson College Full time

The Digital Marketing Manager is an essential role within the Advancement Communications team, supporting all Advancement marketing, communications, and stewardship strategies, goals, and objectives by building and maintaining effective metrics-based and integrated digital content across multiple channels. Specifically responsible for spearheading Advancement's social media efforts, developing social media outreach, web content, and other digital strategies that engage alumni and friends of Babson and inspires giving; as manager of the Alumni social media accounts, serving as chief storyteller, collaborating with department and campus partners to generate content; taking a lead role in designing and implementing alumni email marketing campaigns with a focus on creating strong and engaging visuals; and performing other graphic design responsibilities, video creation and editing, and website updates.

WHAT YOU WILL DO

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
  • Lead Advancement's social media efforts by developing and implementing social media outreach and effective web content that engages alumni, donors, and friends and promotes Advancement initiatives, events, and resources. Manage and grow alumni social media accounts, including Facebook group, Instagram, X, and LinkedIn. Build and maintain a social media content calendar, track engagement, monitor and report analytics, and create appropriate content strategies that enhance Advancement objectives.
  • Provide Senior Vice President, Advancement with weekly social media content for personal social media accounts. Generate content and posting strategies for Advancement staff to post regularly on personal LinkedIn accounts.
  • Serve as lead storyteller and interviewer for Babson-originated videos and other content to be used in a variety of channels, such as newsletters and social media. Develop internal sources for content and collaborate with campus partners to develop strategic, compelling platform-relevant content that engages key constituents.
  • Build visually compelling emails in Salesforce Marketing Cloud that promote events, fundraising campaigns, and other Advancement communications.
  • Create dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing and analysis.
  • Support web content strategy for alumni website, managing day-to-day updates, as well as assisting with overall content and navigation.
  • Design graphics for newsletter, emails, and social media posts.
  • Oversee Babson Street, the College's virtual marketplace of alumni-founded/owned businesses. Includes, but not limited to, uploading of new businesses and maintenance of existing businesses.
  • Collaborate with Stewardship to recognize donors on digital channels.
  • Collaborate with College Marketing to amplify Advancement messaging on digital channels. Serve on the College's Social Media Council and Editorial Meeting Group to inform social media outreach on alumni accounts.
  • Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

Bachelor's Degree

A minimum of 5 years of experience in related field (strongly prefer 6-8 years of related experience).

Marketing Cloud Email Specialist certification is required within 90 days of hire (Babson will provide the training).

Must have outstanding oral and written communication skills as well as organizational and interpersonal skills.

Strong computer skills including proficiency in MS Office (Word, Excel, Power Point, Outlook, etc.) - other software knowledge helpful to include Salesforce, Marketing Cloud, and web publishing experience also helpful.

Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results.

Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.

HOW AND WHERE YOU WILL WORK

Must have had a valid unrestricted U.S. Driver's License for one year, and maintain throughout employment an insurable (as determined by the College's insurer's criteria) or a satisfactory driving record; must successfully complete and pass the College's vehicle training program within the first 60 days of employment; annual or more frequent review of employee's driving record based on the College insurer's criteria; and safety training as required by management.

Ability to work some nights and weekends.

Requires work onsite a minimum of 3 days a week (Monday and a minimum of 2 other days; additional requirements based on outlined department policy); the on-campus requirement is subject to modification based on organizational need.

ADDITIONAL SKILLS YOU MAY HAVE

  • Familiarity with events in higher education or other non-profits helpful.
  • Marketing and relationship management experience preferred.
  • Knowledge of Illustrator and Adobe Software preferred.
  • Knowledge of Salesforce Marketing Cloud preferred, specifically with Automation, Journey, Email Content Creation, and Data Extension features.
  • SQL and AMPScript knowledge helpful.
PDN-9c1bc9d9-acf8-44d5-8aca-8e9f52807b9f