Demand Generation Campaign Manager

2 weeks ago

Round Rock, United States Zilker Partners Full time

Our client is dedicated to serving and employing those who uphold American freedoms and is looking for a Demand Generation Campaign Manager to join their growing team. If you are passionate about creative challenges, excel in dynamic settings, and have a knack for organizing chaos, our client wants you on their team. We are seeking a Demand Generation Campaign Manager to enhance our brand recognition, credibility, and growth by constructing a high-performing funnel for our new business lines. As a key player reporting to the Chief Marketing Officer, you will lead integrated marketing campaigns and go-to-market strategies. Your role will involve strategic leadership and collaboration with stakeholders throughout the organization to boost our client's cultural visibility and relevance.JOB RESPONSIBILITIES: Act as a strategic guardian for the brand. Ensure all campaigns and communications align with the brand's positioning, messaging, voice, and visual style.Lead integrated GTM and campaign strategy. Develop and execute marketing GTMs and campaigns that synergize across marketing channels for optimal results.Oversee demand generation. Proactively seek ways to enhance demand and improve conversion throughout the entire marketing funnel, from brand awareness to e-commerce checkout.Utilize marketing tools effectively. Manage and extract insights from tools such as SEO (SEMRush, Ahrefs), paid search, social media platforms, and Google Analytics to craft and implement strategies.Foster collaboration. Work closely with team members to deploy strategies through email, text, web, e-commerce, and other channels.Manage campaign projects. Organize and control campaign strategies, tactics, timelines, and budgets to keep projects on schedule and within budget, ensuring they deliver measurable business results.Track and adjust. Continuously monitor and analyze campaign performance to refine and optimize strategies as necessary.JOB QUALIFICATIONS:Minimum of 5 years of experience in demand generation or digital marketingIn-depth knowledge of demand generation, lead generation, customer acquisition, and conversion rate optimization strategiesSkilled in using marketing automation and CRM toolsStrong analytical abilities and project management skillsProven capacity to meet tight deadlines, adapt to priority shifts, and balance immediate tasks with long-term strategic goalsDemonstrated success in influencing and managing stakeholders across the organization to align on initiatives and deliver projects on time and within budgetExperience in presenting content and its business impact to C-level executives is advantageousThis is a full-time opportunity with Medical, Dental, and Vision insurance, along with 401(k) matching.

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