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Marketing Specialist

1 month ago

Oak Creek, United States City of Oak Creek Full time

We're currently seeking a Marketing Specialist to join our growing, dynamic team. This role is integral to our marketing efforts and will be responsible for managing multiple projects, leading digital marketing and social media initiatives, managing events and sponsorships, and maintaining relationships with designated City departments to achieve desired outcomes outlined in the City’s Strategic Action Plan (SAP). This position is directly accountable to the Director of Marketing and Public Relations and has supervisory responsibility for one full-time staff and one or more interns. At the City of Oak Creek, we're passionate about fostering community engagement and delivering top-tier services to our residents. We're committed to ensuring consistent communication, coordinating impactful events, and driving digital marketing initiatives to support tourism and civic engagement, building the best experience for residents, local businesses, and visitors. Our team works closely with various City departments and external partners, playing a crucial role in city-wide operations. Key Responsibilities: Collaborate with the Director and other team members to execute all marketing efforts for the City. Establish and maintain relationships with designated City departments to ensure consistent communication. Manage and/or create content. Manage multiple projects concurrently, ensuring timely and successful completion. Publish digital marketing content online. Manage and collaborate with event staff to ensure quality events that appeal to a diverse audience. Ensure timely promotion. Support event staff during City events as necessary. Measure and optimize digital website traffic; monitor and optimize social media. Report on the growth and analytics of campaigns to stakeholders. Implement and scale email marketing communications campaigns. Minimum Requirements: Bachelor's degree in Marketing or a related field required. At least 3 years of experience in a marketing and communications role, including demonstrated project management and event planning required. A collaborative work style, with the ability to work effectively in a team-oriented environment. One year supervisory experience required. Three years’ experience with content creation including social media posts, blog posts, and email. Candidates may be asked to share work samples. Two years’ experience with using analytics from digital marketing to make data-driven decisions required. Demonstrated knowledge of office procedures. Proficiency in Microsoft Office Suite and Canva. Adobe Creative Suite preferred. Knowledge of Google Analytics, as well as other digital analytics and data analysis principles. The duties listed above are intended only as illustrations of the various types of work that may be performed. To view the complete job description for this position, please visit Job Descriptions | City of Oak Creek (oakcreekwi.gov) . At City of Oak Creek, we're dedicated to creating an inclusive, engaging, and supportive work environment. If you're a marketing professional looking to make a significant impact on a thriving city while growing your career, we'd love to hear from you. To apply, please visit Employment | City of Oak Creek (oakcreekwi.gov) or click the green apply button above. #J-18808-Ljbffr