Marketing Performance Optimization Analyst

3 weeks ago

Austin, United States Latitude Full time
Job Description

In this role, you will be responsible for measuring digital marketing effectiveness and recommending ways to optimize performance by generating incremental revenue and increasing efficiency. You will deep dive into channel and audience data for email, paid search, paid social, display, retargeting, SEO, etc. and manage the research, reporting, and experimentation needed to build growth and drive ROI. You will make recommendations which influence growth and retention strategies

This role can be based in a location commutable to any EBG office: Miami, Orlando, New York, or Austin
  • Build and operationalize measurement framework for all digital marketing initiatives including test and learn growth programs and ongoing programs
  • Oversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc
  • Develop recommendations to enhance both tactical and strategic campaigns and business outcomes
  • Manage growth & retention budget and track ROI and overall marketing spend
  • Provide regular campaign analysis and optimization recommendations using a defined set of KPIs for all assigned accounts
  • Build digital performance forecasts by category, manage trends, and identify opportunity areas in support of departmental objectives and sales targets
  • Build and maintain performance reports and dashboards using Adobe Analytics, Tableau and Excel
  • Train and assist other departments including Marketing, Product, Partner Development, and Sales with reporting dashboards, performance analysis and ad hoc reporting requests
  • Proactively identify and interpret key marketing and media performance drivers, and deliver insights to channel owners to optimize spend and performance of media as aligned with business goals
Qualifications
  • Bachelor's degree or equivalent combination of education and experience
  • 5+ years' work experience
  • 3+ years' experience in digital marketing analytics, must include measuring performance of email, site, paid search and display
  • Advanced level proficiency using Adobe Analytics, Tableau and Excel
  • Thorough understanding of channel mechanics, KPIs and best practices for email, e-commerce, paid media and retargeting; experience measuring campaign performance, list health and paid media ROAS
  • Strong analytical skills including experience building measurement and testing plans, generating models for performance projections, and analyzing results
  • Excellent listening and oral and written communication skills; must quickly understand program business objectives and translate those goals into measurable, channel-specific success metrics
  • Proven ability to independently manage multiple projects and shift priorities based on business needs
Additional qualifications (preferred)
  • Proficiency in SQL, Adobe Launch, Adobe Target
  • Industry experience in e-commerce, live entertainment, travel or hospitality

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