Performance Markter

Job DescriptionJob DescriptionThe performance marketer takes responsibility for the day-to-day digital activity across a set of clients.Responsibilities:
• Comprehensive understanding of all paid channels, including their roles, strengths, weaknesses, and opportunities.
• Stay updated on platform changes and advancements.
• Take ownership of paid platforms, focusing on key client goals rather than vanity metrics.
• Allocate a portion of the budget for ongoing parameter trials and testing.
• Collaborate with other departments to maximize overall marketing ROl.
• Work closely with the creative team and create clear and comprehensive briefs for them when new creative assets are required.
• Regularly optimize activities toe n h a n c e performance.
• Generate reports with insightful analysis and provide future recommendations.
• Present insights to clients in a concise, visually engaging, and educational manner.This role will also be an integral part of the agency's development in the digital space.
What you'll bring:
• Digital experience and knowledge (spanning Google Ads and social). You know what works, why and how.
• At least 5 years of experience with paid media channels.
• At least 2 years of experience in B2B marketing.
• Understanding the relationship between channels (paid, owned and earned).
• Ability to learn quickly in a constantly evolving landscape.
• A self-starter with a proactive mindset.
• Strong analytical skills.
• Proven experience in excellent client servicing/ account management.
• Capability of dealing with difficult client situations.
• Solid presentation skills and the ability to put together client docs without much guidance.

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