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Paid Search Specialist
3 months ago
Who We Are:
ChoiceLocal is a full service digital marketing agency specializing in hyper-local marketing for franchisees and franchisors. We believe in delivering superior results and customer service to our partners, giving back to the community by helping others, and empowering our teammates to grow personally and professionally. Our Mission is to Help Others and we live out our Core Values every day which include Integrity in all Things, Amazing Customer Service, Everyone a Leader, Candor With Goodwill, Family, and Giving.
Benefits
:Competitive PayYour Choice of High-Quality PPO or HSA Medical Coverage - (ChoiceLocal Pays 70% of Premium for Your ENTIRE Family)Dental & Vision Coverage - (ChoiceLocal Pays 50% of Premium for Your ENTIRE Family)Basic Life Insurance & Voluntary Supplemental Life InsuranceProfit Sharing 401K ContributionsFlex TimeOption to Work Remotely Full-Time20 Days Paid Time Off and 24 Days Paid Time Off on the 5th Year of Employment11 Paid Holidays Including (New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth Independence Day, Labor Day, Thanksgiving Day, The Day After Thanksgiving, Christmas Day, 2 Floating Holidays)Paid Time Off From December 26- December 30 (Office is Closed For a Year End Refresh)Expense Reimbursement for Work Related Travel and Approved Expenses2 Months Paid Maternity2 Weeks Paid Paternity3 Days Bereavement for Immediate Family / 2 Days for Extended Family / 1 Day for Close Friend/Relative / 1 Day for PetPaid Time Off for 1 Day of Volunteering Per QuarterSubsidized Corporate ClassPass MembershipOn the Job Training Available and 90 Day Onboarding Process
Summary:
Paid Search Specialists at ChoiceLocal are responsible for developing Google Ads, Microsoft Ads, and Facebook Advertising Strategies for our clients. This includes designing tests and identifying new opportunities to reduce wasted cost and increase conversions for our clients. It also includes orchestrating the entire advertising approach, everything from ads to landing pages, to spot-checking forms. Successful SEM Specialists will bring professional PPC experience and will love to learn, teach, and test new things.
Responsibilities:Strategizes the ideal architecture of an account, composition of text in all ad formats, and ideal page layout to generate action.Research competitive strategies and evaluate new technologies and keeps abreast of industry news.Create, manage, and maintain landing pages including developing and analyzing A/B testing.Establish paid search strategy, define measurements, and determine best practices to analyze data.Analyze data and provide reports used for strategic planning.Create strategies on company search engine advertising initiatives and determine future moves, budgets, and plans.Review and implement search engine advertising procedures.Assist in sales projections and developing new partners strategies.Execute and follow project initiatives, adjust personal workflow, assign project priority, track progress, and provide analysis.Perform other duties as assigned.
Qualifications:2+ years of hands-on experience executing paid search strategies in Google, Bing, Facebook or other relevant platforms.Ability to manage multiple brands and initiates across different markets.Experience with Google Analytics and attribution tracking a plus.Experience with Zapier a plus.Experience with CRM integrations a plus.Experience with HTML and/or WYSIWYG builders a plus.
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