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Marketing Manager
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Job Summary
The Product Marketing Manager collaborates with internal marketing, product and sales teams to make ideas come to life. This position is responsible for the creation of detailed marketing plans for strategic products, as well as the ongoing coordination of go-to-market activities. The Product Marketing Manager assists the expanded marketing team to execute a variety of product marketing tactics that will be critical to overall success of each campaign launch and its effectiveness. This position helps with driving how individual product positioning rolls-up to the overarching message we want to convey to the market, and ensures that product marketing strategy supports the company's overall business objectives. The Product Marketing Manager partners with the product, sales and operations teams to gather requirements from stakeholders and deliver the creative assets with excellence. This position reports to the Director of Marketing and provides excellent customer service to team members and customers while demonstrating the company values and supporting the mission.
Job Duties And Responsibilities
Responsible for copywriting and development of content to include white papers, case studies, sales collateral, prospecting and client events, seminar presentations, social media content, articles, webcasts, podcasts, videos, and infographics
Collaborate with design team and vendor partners to create engaging and compelling graphics, web and digital assets, videos, photography, and lead the design direction for strategic products
Research voice of the customer, competitor landscape, customer buyer journey mapping, data analytics, data from strategic manufacturer partners, and 3rd party industry sources to inform content development
Assist with cross-functional teams to build alignment on strategy and execution
Oversee the successful execution of the content development tactics
Manage demand generation activities to include webinars, videos, podcasts, panels, and events
Execute tactics of traditional marketing plans to include webcasts, panels, client seminars, testimonial videos, events, social media, and lead generation programs
Analyze ROI tracking and results of marketing activities
Perform other duties as assigned
Required Qualifications
Bachelor’s degree in marketing, business administration or related field
5 years of professional experience in product marketing
Experience with product positioning and marketing content creation
Capable of thinking strategically while able to manage multiple hands-on tasks and changing priorities in a fast-paced environment
Strong copywriting experience for content syndication (ie. White Papers, Case Studies, Infographics)
Proven ability to distill and convey complex technical topics and messages in a clear and engaging manner
Strong storytelling experience for engaging presentations, events, and seminars preferred
Ability to translate complex technical concepts to non-technical audiences is essential
Experience with Marketing Automation & CRM tools preferred
Experience with vendor relations and event execution
Knowledge of sales methodologies, processes, and techniques
Excellent interpersonal, negotiation, and presentation skills
Experience with facilitating groups and public speaking
Strong project and time management skills with an ability to set and maintain priorities to meet deadlines
Strong analytical skills and the ability to think systematically. Advanced applications skills such as Microsoft Office, Salesforce, and other process systems
Ability to work effectively within a team environment
Ability to work on multiple projects simultaneously while accomplishing daily tasks
Effective oral and written communication skills
Attention to detail, critical thinker, and problem-solving skills
High standards for integrity, honesty, professionalism, and work ethic
Ability to work independently while demonstrating excellent organization and follow through
Demonstrate flexible and efficient time management and ability to prioritize workload
Self-directed with an ability and willingness to move with purpose and a strong sense of urgency
Self-motivated, positive, and enthusiastic
Self-starter with a strong desire to exceed expectations and capable of supporting a team
Maintain confidentiality discretion
Ability to effectively work in collaboration with others to achieve business objectives
Willing to grow and be challenged
Attend training as requested
About Us
At Southwestern Consulting, actions speak louder than words. Our values, strengths, and core beliefs shine through the actions of our people - our employees and contractors. We create a culture that elevates employees through professional development, transparency, and fun, so that we are empowered to treat our clients (past, present, and potential) with the same high level of care and thoughtfulness.
Southwestern Consulting consists of three unique divisions, each with a focused mission that helps professionals take their business and life to the next level.
Southwestern Coaching – Elevate Sales
Southwestern Training – Elevate Performance
Southwestern Speakers – Elevate Events
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