Senior Marketing Product Manager
5 days ago
Nearly 37 million Americans are currently affected by Chronic Kidney Disease. 37 million.
At Akebia we take that number very seriously and every day we come to work, with the purpose of bettering the lives of each person impacted by kidney disease and the renal community that serves them.
Our tenacious, passionate employees challenge the status quo and work to develop unique therapeutics that have the potential to set new standards of care for people living with kidney disease.
This is life-changing work, and we are all in, are you?
Akebia is looking for a strategic, mission-oriented, and collaborative Senior Marketing Product Manager to be an integral part of an innovative, performance driven Marketing team. The Senior Marketing Product Manager position will join the team that launches Vafseo and drives business objectives for ongoing commercial activities with Auryxia. This marketing role contributes to sales success and revenue goals by developing and implementing impactful marketing strategy and tactics.This position will serve as an important member of the commercial team driving strategic and tactical marketing initiatives. The Senior Marketing Product Manager will partner closely with the Field Sales Team, Sales Training, Commercial Analytics, Franchise Marketing, Legal, Regulatory and Medical Affairs colleagues in order to successfully develop and implement marketing programs and initiatives.
Specific Responsibilities:
- Develop health care professional (HCP) promotional materials and patient education materials.
- Lead digital initiatives including websites, paid search, and media plans for promoted brands.
- Participate in planning for and execution of marketing tactics at sales meetings.
- Manage brand presence at relevant meetings and congresses.
- Navigate tactics through Promotional Review Committee with legal, regulatory, and medical affairs.
- Solicit feedback on tactics by leading field sales Commercial Advisory Team.
- Participate in development of annual brand plan.
- Able to analyze and interpret market data and apply insights to marketing plans/tactics.
- Skilled at managing projects and processes on time and within established budget.
- Proficient in identifying market research needs, commissioning studies, and leveraging insights.
- Capable of working independently, efficiently, and effectively within a cross-functional team.
- Able to work within a highly regulated promotional environment.
- Strong written and oral communication skills.
- Successful at building relationships in cross-functional teams and with agency partners.
- Capable of directing work of agency partners to develop tactics on time and within budget.
Basic Qualifications:
- Bachelor's Degree required MBA a plus
- 5+ years of professional experience in pharmaceutical marketing Experience in the renal category a plus
- Minimum of 2 years of HCP or patient product management experience
Work Environment: This is a hybrid role (2 days minimum) out of our Cambridge MA office. Up to 15% travel to attend sales meetings, customer visits, and relevant medical meetings/congresses within the U.S.
Are you an Akebian?
An Akebian is curious, empathetic, and values making connections to people and ideas. Akebians arent afraid of diving in and owning a process or a problem, because we all want to deliver a great solution. Akebians believe that we are better together because we are all working toward a common purpose to better the life of each person impacted by kidney disease. Want to learn more about what it means to be an Akebian? Visit our website: www.akebia.com
COVID 19 Vaccination: All Akebia new hires will be required to provide documentation that they are fully vaccinated against COVID-19 or, if not, that they are legally entitled to an accommodation due to a medical condition or a sincerely held religious belief. Requests for accommodation will be considered on a case-by-case basis, and Akebia will consider, among other things whether a proposed accommodation would create an undue hardship. Please note that it is unlikely that accommodations can be granted for customer-facing positions.
Akebia is an equal opportunity employer and welcomes all job applicants. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
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