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Product Marketing Manager

4 months ago

Cambridge, United States Crayon Full time

Exceptional written and verbal communication skills Self starter with a positive, can-do attitude and a bias for action Proficiency with Microsoft Office, Google for Business, Monday.com, Salesforce, Slack, and Zoom Responsibilities

Go-to-market: Lead a world-class go-to-market motion that shepherds new product to market Competitive enablement: Help our sales team use Crayon to continue to beat the competition with effective and powerful sales enablement Positioning & messaging: Partner with product management and GTM teams to effectively position our offerings against competitors (and no decision) and publish messaging that clearly defines our value and drives excitement in the market Voice of customer: Develop a deep understanding of the characteristics of our customer base and be able to effectively represent them in a variety of contexts Content marketing: Support our content engine by writing/reviewing blog posts, social posts, sales sheets, and other collateral Customer marketing: Support product adoption, new integrations, and engagement with marketplace partners with content and messaging that drives customers to action Public speaking: Evangelize our corporate vision and product on webinars, at conferences, with customers, and in other settings Crayon offers a competitive salary, equity, medical, dental, vision, 401k, generous paid parental leave, take-what-you-need paid time off, and an inclusive culture Qualifications

Exceptional written and verbal communication skills Self starter with a positive, can-do attitude and a bias for action Proficiency with Microsoft Office, Google for Business, Monday.com, Salesforce, Slack, and Zoom Responsibilities

Go-to-market: Lead a world-class go-to-market motion that shepherds new product to market Competitive enablement: Help our sales team use Crayon to continue to beat the competition with effective and powerful sales enablement Positioning & messaging: Partner with product management and GTM teams to effectively position our offerings against competitors (and no decision) and publish messaging that clearly defines our value and drives excitement in the market Voice of customer: Develop a deep understanding of the characteristics of our customer base and be able to effectively represent them in a variety of contexts Content marketing: Support our content engine by writing/reviewing blog posts, social posts, sales sheets, and other collateral Customer marketing: Support product adoption, new integrations, and engagement with marketplace partners with content and messaging that drives customers to action Public speaking: Evangelize our corporate vision and product on webinars, at conferences, with customers, and in other settings Benefits

Crayon offers a competitive salary, equity, medical, dental, vision, 401k, generous paid parental leave, take-what-you-need paid time off, and an inclusive culture Crayon’s marketing department is seeking a product marketer to join our team. Product Marketing at Crayon is a high-visibility role that helps grow our market presence and drive customer adoption of our product.

For the right candidate, this role can be located anywhere in the continental US, including at our Boston HQ...

RESPONSIBILITIES • Go-to-market: Lead a world-class go-to-market motion that shepherds new product to market. • Competitive enablement: Help our sales team use Crayon to continue to beat the competition with effective and powerful sales enablement. • Positioning & messaging: Partner with product management and GTM teams to effectively position our offerings against competitors (and no decision) and publish messaging that clearly defines our value and drives excitement in the market. • Voice of customer: Develop a deep understanding of the characteristics of our customer base and be able to effectively represent them in a variety of contexts. • Content marketing: Support our content engine by writing/reviewing blog posts, social posts, sales sheets, and other collateral. • Customer marketing: Support product adoption, new integrations, and engagement with marketplace partners with content and messaging that drives customers to action. • Public speaking: Evangelize our corporate vision and product on webinars, at conferences, with customers, and in other settings. • 3+ years in product marketing at a SaaS company (B2B preferred) • Exceptional written and verbal communication skills • Self starter with a positive, can-do attitude and a bias for action • Prior experience with agile-based software development teams is a plus • Proficiency with Microsoft Office, Google for Business, Monday.com, Salesforce, Slack, and Zoom

Crayon offers a competitive salary, equity, medical, dental, vision, 401k, generous paid parental leave, take-what-you-need paid time off, and an inclusive culture.

Crayon is committed to building a workplace that welcomes and encourages diverse perspectives, because we know that the most successful teams are diverse teams. We are an equal opportunity employer and prohibit discrimination and harassment of any kind

Company information Crayon is a customer-centric innovation and IT services company. We provide guidance on the best solutions for our clients’ business needs and budget with software, cloud, AI and big data. Headquartered in Oslo, Norway, Crayon has over 3,300 employees across more than 45 countries. Company Specialties: Software licensing, Consulting, SAM, TCO, Cloud , Artificial Intelligence, Machine Learning, Cloud Architects, Rightsizing, and Technology Services

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