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Social Media Director

3 months ago

Bingham Canyon, United States Salt Lake Recruiters Full time
Social Media Director at Mixlo

About Us:
Mixlo is an innovative startup in the B2C music streaming software sector, spearheading the future of how music is experienced. Our vision is to revolutionize the music industry by connecting music communities and spotlighting local artists. The company aims to provide a unique location-based music streaming experience, promoting local music scenes on a global stage and ensuring fair compensation for artists. Mixlo strives to be more than just a music streaming app; it represents a movement that enhances the visibility and viability of local artists while engaging users in a dynamic music ecosystem. As we prepare for an exhilarating product launch, we're set to transform how independent music connects with audiences worldwide.

Job Overview:
As the Social Media Director, your primary role will be to enhance our brand's visibility and engagement across key social platforms like Facebook, Instagram, YouTube, Twitter/X, and TikTok, specifically targeting the US market. You will balance creative vision with analytical skills to identify and leverage emerging trends and innovate effectively. Your strategies should attract new users and increase engagement with our existing audience. Collaborating closely with our Chief Marketing Officer (CMO) and the dynamic sales and marketing teams, you will develop and execute comprehensive social media campaigns that drive growth and enhance our market presence. Additionally, you will engage and work with influencers to amplify our brand's reach and influence, creating partnerships that align with our brand values and market goals.

Key Responsibilities:

- Develop and refine our social media strategy to enhance brand visibility and interaction.
- Manage and expand our presence across all social platforms, ensuring consistency and brand alignment.
- Spearhead the creation and supervision of content, managing daily social media activities.
- Employ analytics tools to track campaign performance and identify opportunities for improvement.
- Engage with our online community to foster a positive brand experience and build loyal followers.
- Stay ahead of digital trends and adapt strategies to leverage new social media opportunities.
- Collaborate with marketing to design and implement integrated promotions and campaigns.

Qualifications:

- Proven expertise in crafting and leading social media strategies with a focus on music or entertainment.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.
- Strong command of analytics platforms and social media management tools like Sprout Social or Hootsuite.
- Creative and editorial skills, with experience in content creation tools like Canva and basic video/photo editing software.
- Exceptional communication skills and the ability to work effectively across various departments.
- Demonstrated ability to handle multiple projects under tight deadlines, with a meticulous attention to detail.
- Experience with digital advertising and social media monetization strategies is highly desirable.

Additional Requirements:

- Include links to previous work or campaigns that highlight your direct contributions to social media projects.
- Availability for occasional travel to participate in team meetings and major company events.

Work Environment:
This is a full-time, remote position offering flexible work hours. Our collaborative culture promotes innovation and supports your professional growth.

Application Instructions:
If you are driven by innovation and wish to have a significant impact in the evolving landscape of music streaming, we encourage you to apply. Please send your resume and a compelling cover letter that outlines your unique qualifications and passion for the role to contact@sayloinnovations.com.

Thank you for considering this opportunity