Social Media Strategist

3 weeks ago

Culver City, United States Warner Media, LLC Full time

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role… Warner Bros. Discovery is looking for a Social Media Strategist to join the Max/HBO Brand Social Media Team. The role will help develop the social media publishing strategy for Max, HBO and audience cluster profiles. The ideal candidate will be a seasoned Social Media Strategist with experience optimizing social media publishing in a way that uses data and performance metrics effectively. The person in this role will collaborate closely with internal teams (Originals Marketing, Multicultural Marketing, Media Relations, Legal, Programming, etc.) and within the Brand Social team to assist the execution of social campaigns from start to finish. The ideal candidate is an internet native who has a pulse on digital trends and emerging platforms, with an expertise in optimizing content for maximum reach across social channels. This role is not rooted in content creation, though there may be opportunities to ideate and produce reactionary content to drive audience engagement. Experience managing social media for a major media company/DTC streaming service is a plus. Your Role Accountabilities… Work with a team to effectively and strategically publish content across social platforms, with impeccable attention to detail, grammar, etc. Manage content calendars for multiple social profiles across platforms. Work with the Director of Social Media and Social Media Manager to maintain and evolve publishing strategy across social platforms Assist in launching and growing new Max audience cluster profiles Contribute to organic social promotion strategies for priority titles, campaigns, cultural moments and more, specific to target audiences and respective platforms. Work with the Editorial team and Originals Marketing to develop social media content plans for Max’s audience cluster profiles. Document social strategies and rollout plans to share with leadership. Collaborate with social teams within the broader WBD portfolio to align on cross-functional campaigns that span across brands. Be accountable for engagement/growth goals, campaign performance and content reach. Use insights and data to inform strategies around content mix, post timing, partnership opportunities, talent collabs and more. Contribute to publishing efforts as needed during evenings, weekends and non-standard work hours. Identify creative opportunities to leverage talent to create moments that will excite and engage our fans and subscribers. Pitch innovative ideas for expanding social promotions across new and emerging platforms. Review and approve all social assets including video clips, photos, post copy, etc. for accuracy, grammar, tone, etc. Qualities & Experience… 2-4 years of experience in social media management for a major brand, public figure or media company Proven track record of implementing social strategy based on performance insights Impeccable communication skills with keen attention to detail Team collaboration – experience working closely and adaptively with cross-functional, high-performing teams with different objectives Demonstration of outstanding creative and editorial judgment Strategic thinking that drives out-of-the-box experimentation to maximize the impact of our content from a social publishing perspective Deep knowledge of social media platforms and the unique differences between each Ability to prioritize the support needs for various content and brand initiatives from a range of internal and external stakeholders Experience using social media publishing and reporting tools such as Sprout, Sprinklr, ListenFirst, CrowdTangle, Meta Business Manager, etc. Experience with project management and organizational tools like Monday.com, Airtable, Asana, etc. Ability to thrive in an ever-changing digital environment and flexibility to adapt quickly Familiarity with internet trends, lingo and nuances of communicating online Interest in, and knowledge of, HBO and Max programming is vital to the role.

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