Vice President, Marketing and Communications

4 weeks ago

Brentwood, United States Kindred Healthcare Full time

ScionHealth is recruiting for a Vice President, Marketing & Communications to join our team Job Summary The Vice President, Marketing and Communications, has broad responsibility for management of the ScionHealth brand and affiliated brands through the oversight of the Company's communications and marketing functions. This position will be a close collaborator with the executive team, leaders across multiple disciplines and affiliated hospitals, and will lead a team responsible for developing and implementing data-based multi-modal marketing plans, internal and external communications plans, media relations and crisis response programs that support the Company's purpose, values, and business objectives. Essential Functions * Evaluate, manage, and develop the ScionHealth brand and position the company and its affiliated brands within the marketplace in a manager that effectively supports the Company's purpose, values, and business objectives. * Develop and execute internal communications strategies for the Company to ensure employee stakeholders across locations are reached effectively and consistently with relevant content. * Develop and implement external communications strategies including media relations, community and industry engagement, website, and social media, and provide strategic guidance to hospitals on these functions. * Provide executive communications strategy and brand positioning guidance and support to the Chief Executive Officer and other executive leaders. * Lead crisis communications response for the Company and its hospitals, ensuring proper coordination with the appropriate internal and external parties including legal, risk management, compliance, and the executive team. * Leverage research and data to develop marketing strategies at an enterprise and hospital level that drive growth, improve market share and enhance brand awareness, including measurement and reporting ROI. * Oversee key marketing functions including strategic planning, digital marketing, web and social strategies and creative services that support all hospitals and the Support Center, and communications functions including internal communications, external communications, online reputation management and content development that support across the enterprise. * Responsibility for development and management of corporate communications and marketing budgets. * Regular and reliable attendance; Perform other duties as assigned. * Approximate percent of time required to travel: Up to 25% Education * Bachelor's Degree in Journalism, Communications, Marketing or Public Relations related field. Experience * 10 years related experience, including 5 years as functional leader. Core Competencies: * Values Every Voice. Seeks to understand different perspectives and cultures; contributes to a work climate where the contributions of all individuals are valued and supported; is sensitive to cultural norms, expectations, and ways of communicating. * Shows Courage. Faces difficult issues and supports others who do the same; is willing to champion an idea or position despite dissent or political risk; provides direct and actionable feedback. * Leans Into New Ideas. Learns quickly when facing new situations; experiments to find new solutions and extracts lessons learned from failures and mistakes. * Instills Trust. Follows through on commitments and keeps confidences; is seen as direct and truthful, shows consistency between words and actions; creates psychologically safe work environments. * Manages Complexity. Asks the right questions to accurately analyze situations; acquires data from multiple and diverse sources when solving problems; uncovers root cause to difficult problems; evaluates pros and cons, risks, and benefits of different solution options. * Resourcefulness. Marshals resources (people, funding, material, support) to get things done; orchestrates multiple activities simultaneously to accomplish a goal; gets the most out of limited resources; applies knowledge of internal structures, processes, and culture to resourcing efforts. * Interpersonal Savvy. Relates comfortably with people across levels, functions, cultures, and geography; acts with diplomacy and tact; builds rapport and constructive relationships; picks up on interpersonal and group dynamics. Depending on a candidate's qualifications, this role may be filled at a different level.

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