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Sr. Brand Manager

3 months ago

Minneapolis, United States Dairy Farmers of America Full time

Position

: Sr. Brand Manager Location

: Minneapolis, Minnesota Requisition ID:

: 26334 Have you “herd” that DFA Dairy Brands is looking for a passionate, energetic, and innovative individual to join the team? This role, based at our St. Louis Park, MN office will successfully lead strategy and execution of all marketing initiatives for the DFA Dairy Brands value-added milk business. The ideal candidate would make it better with the execution of new products and initiatives, deliver results, serve as a brand ambassador, and collaborate with the mindset that relationships matter – all while keeping things fun. We are looking for a creative and innovative Marketer ready to grow our value-added milk business as a

Sr. Brand Manager

. The ideal candidate would have experience working cross functionally, could apply strategic thinking to set a clear path for long term value creation, and have an in-depth understanding and appreciation of market trends, consumer insights, category dynamics, supply chain network, and solutions to technical constraints. Take the next step in your career and apply today Core responsibilities include, but are not limited to: Develop and execute strategies to grow DFA share in value-added milk and milk-based beverage category.

Lead all consumer communication strategy and execution for value-added milk brands:

Brand Positioning

Advertising, Packaging, Consumer Promotions, PR, Digital, Web, Social Media and Shopper Marketing

Responsible for the day-to-day management of outside agency partners (Advertising, Packaging, PR, Shopper, Digital).

Work closely with Branded ESL Commercial Director to achieve key business objectives.

Lead a cross-functional team to effectively manage the business and project execution.

Lead the annual business review and AOP marketing plan development.

Maximize the portfolio and initiatives to achieve short-term and long-term sales, shares, and profit objectives.

Utilize syndicated data, as well as consumer and shopper insights to refine business, portfolio and communication strategy.

Partner with National Accounts Sales team to identify growth opportunities with key channels including Traditional Grocery, Mass, Club, C-store, and Food Service.

Bachelor’s Degree required. An MBA with marketing concentration is strongly preferred.

A minimum of 6-8 years of related CPG Marketing Management experience.

New product launch/commercialization experience, including a strong understanding of the US retailer landscape.

Possess CPG leadership skillsets, defined as: business analytics, strategic planning, consumer insights, advertising, and consumer promotion.

Demonstrated ability to effectively work with and lead cross-functional teams.

Adeptness to excel in an environment that requires leaders to embrace responsibilities along a broad continuum from strategic planning to day-to-day execution details.

Strength in analyzing business and brand via primary and secondary research to include syndicated data (IRI/Nielsen), Consumer & Shopper Insights, and business financials such as Profit & Loss and ROI.

Ability to develop and deliver compelling presentations in order to bring ideas to life and build support internally with sales teams and senior management, as well as with business partners/accounts.

Benefits: Comprehensive Benefits Package available 1 st of the month after start date

401 (k) with company contribution

Competitive pay

Paid vacations and holidays

Career growth opportunities – we promote from within

Service recognition and employee rewards

Employee referral program

Tuition reimbursement

Work for dairy farm families

An Equal Opportunity Employer

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