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Director of Marketing, Communications
4 months ago
The Director of Marketing, Communications & Digital Strategies plays a key role in the planning, developing, implementing and monitoring of the strategic marketing, communication and digital strategies for North Oaks Health System. Reporting to the Vice President of Marketing & Business Development, this position will work with the Vice President, service line leaders and other key stakeholders to ensure that all marketing and communications initiatives are aligned and support the strategic goals of the system. This position leads the digital marketing strategies for the enterprise, directs the creation of content for the consumer-facing website, oversees the enterprise social media platforms, directs all internal communications and oversees the development and production of North Oaks’ publications. The Director of Marketing, Communications & Digital Strategies is involved in strategic and budgetary decision-making for the department and has significant involvement in developing, managing and overseeing the annual budgets for the department. The Director manages relationships with a number of the department’s vendors (digital marketing, reputation management and social media agencies) and helps manage the technology needs of the department with Information Technology. This individual also works closely with the Business Development team on executing strategic business-building initiatives established for the enterprise, ensuring that communications and social media are integrated into the planning process.
The scope of oversight also includes web strategy and development, digital engagement, mobile and interactive platform management, lead generation and conversion via search engine marketing and other digital marketing strategies, and the management of consumer-facing tools (including physician search, online appointment scheduling and apps). To achieve these objectives, the Director of Marketing, Communications & Digital Strategies will be highly knowledgeable of the system’s business objectives, stay abreast of the latest digital trends and best practices to adopt as appropriate, routinely interface with the health system’s operational, medical and nursing leaders, and assist in the selection of strategic relationships with various agencies and technology vendors.
The Director of Marketing, Communications & Digital Strategies has proven skills and experience to develop and direct high-impact digital marketing strategies for service lines, clinics and other business units in alignment with the health system’s strategic priorities.
1. Bachelor’s degree in Marketing, Communications or Business Administration, or related field. Master’s degree preferred.
2. Experience: Ten (10) or more years’ experience in a management role with seven (7) or more years’ experience at the director level. Healthcare experience highly preferred.
3. Seven (7) or more years leading marketing (traditional and digital), corporate communications and social media activities, including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.
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