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Marketing Manager

4 months ago

Baltimore, United States Interactive Resources LLC Full time

Develop and execute marketing strategies to promote our financial products and services. Manage the marketing team to ensure alignment with business objectives and goals. Oversee conference attendance and sponsorship. Oversee the creation and distribution of marketing materials, including daily digital social media posts, email campaigns, print collateral, and advertisements. Analyze market trends and competitor activities to identify opportunities for growth and innovation. Collaborate with sales and product development teams to create compelling campaigns that drive customer acquisition and retention. Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed to achieve optimal results. Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. Develop and maintain relationships with key stakeholders, including clients, partners, and media contacts. Qualifications: 3+ years of experience in marketing, with at least 2 years in a managerial role. Track record of developing and implementing successful marketing strategies using the latest techniques. Strong understanding of financial structures and products. Strong analytical skills and the ability to translate data into actionable insights. Excellent communication and interpersonal skills. Proficiency in marketing software and tools, including CRM systems, SEO, and digital marketing platforms. Ability to effectively manage multiple projects simultaneously.

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