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Senior Paid Search Marketing Associate Austin, TX

4 months ago

Austin, United States Socotra Full time

About us At Udemy, we’re on a mission to transform lives through learning. We’re a leading online skills marketplace and learning platform, serving more than 69 million learners and 15,700 organizations globally. Our goal is to provide flexible and effective skill development, empowering individuals and organizations to keep pace with innovation and prepare for the future of work.

We believe that talented people are everywhere, but oftentimes, those dream opportunities are hard to come by. That’s why we’re focused on revolutionizing learning, leveraging the deep expertise of Udemy’s 75,000 instructors and the power of our platform, to help individuals sharpen their skills and harness their full potential. This hybrid position requires two days per week in our Austin office.

About you You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role You will be responsible for managing a global paid acquisition program across Udemy Business marketing funnel in partnership with an advertising agency. You will play a vital role in the day-to-day oversight and execution of Google Ads and Microsoft Ads programs across Search, YouTube, Display, and Demand Gen campaigns. You will steer pacing toward quarterly budgets and optimize campaigns toward sales pipeline and ROAS goals. The right person for this role will be an experienced B2B search practitioner with a strong test-and-learn mindset and passion for improving lives through learning.

What you'll be doing

Manage, optimize, and report on performance across Google Ads and Microsoft Ads acquisition programs including Search, YouTube, Display, and Demand Gen campaigns.

Monitor and optimize the program’s pacing toward quarterly budgets while optimizing toward sales pipeline and ROAS goals.

Identify opportunities for the program’s improvement, formulate test hypotheses, design and launch A/B experiments to validate your hypotheses.

Maintain the highest standard of account quality by monitoring competitor behavior, auction insights, ad relevance, and keyword quality scores.

Collaborate with cross-functional stakeholders including data, product, engineering, creative, and legal, as well as external agencies and partners to drive your projects forward.

Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. Now we use OpenAI, Grammarly, and Canva, but we continuously research and add more tools.

What you’ll have

4+ years of work experience in performance marketing, primarily in paid search.

Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline while maximizing ROAS.

Experience launching and managing upper- and mid-funnel Google Ads campaigns such as YouTube, Display, and Demand Gen.

Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup, improving creatives, and landing page experiences.

Experience analyzing ad performance using spreadsheets and data visualization tools (we use Tableau).

Experience with Customer Relationship Management (CRM) platform (we use Salesforce).

Experience with Google Ads & Microsoft (Bing) Ads editors.

Experience managing cross-functional projects and stakeholders.

Clear passion for changing lives through learning, including experiences working in the education industry or with education clients.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you

Life at Udemy We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

Core Benefits:

Comprehensive medical, dental, vision, life/AD&D, and disability coverage

HSA/FSA/Commuter:

Pre-tax savings/spending plans, including HSA employer contributions

Transgender Benefits:

Expanded medical coverage for gender-affirming care

Parental Benefits:

Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay

Whole U:

Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support

Learning:

Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development

Retirement:

Pre-tax and Roth 401(k) plan with an employer contribution

Charitable Giving:

Corporate charitable match for eligible nonprofits and charities

Vacation:

Flexible vacation for salaried Udemates and fifteen days per year for hourly

Holidays:

Twelve paid holidays throughout the year

Information regarding data privacy is available within the

Udemy Careers Privacy Notice

. At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.

Hiring Compensation Range

$75,000

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$94,000 USD #J-18808-Ljbffr