Senior Marketing Manager IC
3 weeks ago
Intuit's Consumer Group (CG) Digital Activation Team (part of the TurboTax marketing organization) manages the capabilities and data enablement for targeting, personalization, suppression, optimization and insights, all with compliance and data stewardship. This includes the onboarding of data, creation and delivery of digital audiences using 1st/2nd/3rd party data, multi-channel journey orchestration, client- and server-side data collection/orchestration, and management of analytics & insights technologies, while continuously improving quality & speed.
The Digital Activation Team is looking for an experienced Sr. Marketing Manager with a strong background in marketing analytics and capability management to own CG’s marketing analytics/insights technologies. The ideal candidate will be able to work with multiple stakeholders across data engineering, strategy/advertising, legal, product development, product management, analytics, agency partners and 3rd party MarTech partners to ensure we have the capabilities and data needed to drive successful marketing campaigns.
Responsibilities
Adobe Analytics / Adobe Experience Platform Customer Journey Analytics Owner: Ensure marketing stakeholders have the data needed and reports created in Adobe Analytics/CJA, manage configurations and enable new data pipelines, drive stakeholder adoption. Work with Adobe to influence external roadmap and share new capabilities with internal stakeholders
Mobile Measurement Partner (MMP) Owner: Manage mobile data collection and attribution technologies including creation of Smartlinks, troubleshooting & resolving issues, QA in-app data collection, etc. Partner with the product development team on SDK management for native app. Partner with the advertising & analytics teams on the mobile tracking strategy and tracking execution
Data Visualization Platform & Marketing Data Standardization Capability Owner: partner with Advertising and Analytics teams to ensure data needed for the platform is available, serve as admin and support with new configurations as needed
Digital Experience Intelligence Capability Owner: manage access to the platform, configuration needs and training/usage questions from CG marketing stakeholders
For all capabilities above: Own budgeting, forecasting, accruals and vendor relationship management for owned technologies. Work across Intuit & the central GTM Tech Team on the x-Intuit capability strategies. Contribute to 1 and 3-year planning. Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration. Communicate progress, strategies, learnings, risks to senior management and the broader org. Evaluate MarTech landscape and compare against existing capabilities and business needs
10+ years professional experience in product management, marketing analytics or marketing
Experience managing analytics/marketing technologies, including Adobe Analytics/Adobe Experience Platform/Customer Journey Analytics implementation/administration, mobile SDKs and app attribution tracking. Experience with SQL, Alteryx, or similar is a plus
Demonstrated high levels of ownership, responsibility, and initiative
Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, and Social and Mobile marketing, as well as Web Properties)
Experience partnering with product managers, data engineers and engineering architects on understanding and defining requirements for data enablement pipelines
Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, excellent teaching and training skills, self-starter with a growth mindset, effectively identify critical items that need action and drive them to closure. Balance business needs and technical constraints
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