Display Performance Marketing Manager San Diego, CA ics

2 weeks ago


San Diego, United States ESR Healthcare Full time

Display Performance Marketing Manager San Diego, CA ics Job Type: Contract Ref No: 22-00600 Date: January 27, 2022

Job Description - Display Performance Marketing Manager Display Performance Marketing Manager

7 Month Contract, Potential to Extend or Convert

San Diego, CA

Duties:

Performance Optimization Responsible for reviewing ongoing Holistic Display campaign performance and in partnership with our media agency, making weekly optimization recommendations. Assist with Creative Planning and Media Execution Assist the team on creative brief writing, creative feedback, and execution across all segments. Ownership of Holistic Display Landing Pages Partner with the Landing Page Team in order to drive ongoing campaign landing page configuration and provide instruction to trafficking teams, and suggest landing page test plans, etc. Audience and Channel Activation Driver Partner with the Digital Activation Team to develop and execute audiences plans Lead coordination of new business requests for the channel Review, assess, and coordinate feedback to put together Holistic Display recommendations that will feed into x-channel plans. Future partner evaluation Evaluate, assess, and recommend future partners to test that address key audiences we aim to accelerate

Skills:

3-5+ years of digital marketing channel marketing experience in one or more of the following (Display, Mobile, Social, Affiliate, SEO, PPC, or Brand Advocacy) Experience running digital campaigns on major platforms such as Google, Facebook, TikTok, etc. Solid understanding of audience targeting, creation, and AdTech/MarTech tools and strategies Prior advertising agency experience a plus Clear communicator, analytic mindset, problem solver, and fast learner

Location: San Diego, CA preferred but open to remote work in the following time zones (PST, MST and CST)

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