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Recruitment Marketing Specialist

2 months ago

Cookeville, United States Averitt Express Full time
Job Description

Does this sound like you?
Brand Awareness. Lead Generation. Critical Thinker. You're a Marketer at heart, and now you're ready to bring your passion and skills to our growing team and pioneer a position in Recruitment Marketing. Unlike traditional marketing, you won't be promoting products"you'll be promoting the value of working for our company to help us attract and retain excellent candidates who fit our culture and can support our vision. You have a gift for storytelling and know how to reach and engage your audience on a human level through search, job boards, SEM, text and email. You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs, and track and measure everything. If you'd love to help us tell our story, we'd love to meet you

How you'll make an impact:
  • Monday-Friday, 8 a.m.- 5 p.m. (daily start/end times can be slightly flexible)
  • Plan and implement a recruitment marketing and employer branding strategy to attract high-quality applicants.
  • Plan and manage recruitment media campaigns.
  • Practices critical thinking and decision-making skills when faced with challenges to offer recommended solutions to obstacles.
  • Identify the tactics and platforms that are most effective in reaching a specified target audience.
  • Proactively analyzes reporting to identify data trends to continuously optimize the strategy.
  • Manage ongoing advertising requests for high-need recruiting markets and positions.
  • Plan, create and send strategic emails and text messages to recruits for high need positions or locations in high need markets.
  • Update content on AverittCareers.com to ensure the site has the most up to date information.
  • Create engaging job descriptions.
  • Collaborate with a team of associates to develop and execute communication plans to target specific recruitment audiences, including minorities, military veterans, females, and high school/middle school students.
  • Communicate regularly with HR and Recruiting team to get a clear view of the company's hiring needs and organizational goals and develop creative ways for addressing recruitment challenges.
  • Work directly with in-house graphic designers to create and update marketing materials.
  • Facilitate day-to-day communication with site leadership, field recruiters, human resources, as well as Averitt's recruitment marketing agency.
  • Suggest new ideas for improving the candidate experience and engagement.
  • Research marketing and advertising trends in the transportation industry.
The skills you'll need:
  • You understand that an employer brand is more than a logo and know how to communicate the value prop of working at our company both authentically and transparently.
  • You're curious, resourceful, a self-starter, a creative problem solver, an organized project manager and a team player who can also do it all yourself without needing a lot of resources.
  • You track, measure, and analyze everything from top to bottom of the funnel, test to know what's working and what's not, and jump in to try new tactics, fail and learn.
  • You collaborate across the department, partner with the Recruiting team and work with external agencies and vendors to make big things happen.
  • You're a great storyteller and writer and can create content from blogs to emails to videos yourself as well as enlist internal and external expertise.
  • You develop a deep understanding of your target audience to ensure your messaging hits home.
  • You've organized campaigns, programs and events from strategy to execution that build brand awareness and generate qualified leads.
  • You love to try new technology that can improve your processes and results.
  • You've had a career in Recruiting, Human Resources, Marketing or Advertising, and now you're ready to become a Recruitment Marketing Specialist.

Enjoy the many benefits that come with this position:
  • Competitive pay
  • 8 paid holidays (after 30 days) and paid time off (after 90 days)
  • Excellent insurance coverage that includes medical, prescription, dental, vision and hearing starting as low as $97.55/week for family plans and $37.35/week for individual plans effective after 30 days
  • Company-paid life insurance and short-term disability benefits
  • Traditional and Roth 401(k) plans with profit sharing that directs a portion of company profits into your retirement account
  • Referral rewards - cash bonuses for referrals
From working with top-notch colleagues and learning new skills, to teaming up with people who take pride in their jobs (and yours) - once you get a taste of the Averitt culture, you'll want in for the long haul. In fact, more than 17% of our associates have been with us for more than 20 years.

Ready to make a change? APPLY NOW to be an Averitt Recruitment Marketing Specialist

Averitt Express is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Job Requirements
  • Must be 18 years of age
  • High school diploma or GED. College degree and/or experience in marketing, communications, public relations, journalism, English or human resources is preferred
  • Strong working knowledge of Microsoft Excel, Word and PowerPoint
  • Prior experience in or willingness to be trained in social media management, , project management, recruiting and basic design software (Hootsuite, Tenstreet, Canva, etc.)
  • Outstanding organizational and time management skills
  • Excellent communications and interpersonal skills
  • Ability to multitask and prioritize daily workload
  • Creative thinker and proactive problem solver