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Senior Marketing Manager, Demand Generation
4 months ago
Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine
Make Your Mark:
As BlackLine’s digital marketing leader, you will focus on implementing innovative demand generation programs and be responsible for researching, building out, analyzing, and optimizing our paid media campaigns.
You will drive progressive and modern paid advertising strategies, execution, and creative analysis, working on diverse projects across various customer segments and verticals. You’ll get to manage the digital marketing team while collaborating with external agencies and vendors to accelerate our business results.
This role is ideal for a data-driven individual with a deep understanding of B2B marketing and competitive dynamics and the ability to leverage innovative strategies to maintain consistent engagement with our audience and drive revenue growth.
Join us at BlackLine, the #1 accounting and finance SaaS solution provider, and contribute to our continued success
You'll Get To:
Plan, implement, test, and measure multi-channel media campaigns to drive traffic to our website and increase inbound conversions
Perform audience research to develop new campaign ideas for paid search and paid social
Manage day-to-day performance across several media channels including Meta, LinkedIn, Google Ads paid search
Collaborate with lifecycle marketing teams to design and implement the digital portion of marketing programs
Regular optimization and monitoring of our campaigns, focusing on direct response and performance
Analyze performance data and report on results, including campaign results across various customer segments to determine future investments
Rapidly iterate on strategy based on data-driven findings
Manage a team of paid media specialists
Oversee and coordinate the work of external agencies and vendors to ensure alignment with our marketing goals and strategies
Conduct customer segmentation and utilize ABM platforms (e.g., 6sense, Demandbase) to target key accounts effectively
Collaborate closely with the SEO team to enhance search and online visibility
Serve as a digital SME within the GTM organization
What You'll Bring:
7+ years of experience in digital marketing or demand generation within a B2B SaaS/Tech environment.
Extensive knowledge of building and managing paid search (Google, Bing) and paid social (LinkedIn, Facebook, TikTok, Reddit) advertising campaigns.
Familiarity with digital ad serving and tracking mechanisms, including pixels and URL parameters (UTM codes).
Proven experience managing relationships with content creators and third-party agencies.
Demonstrated ability to track and centralize campaign performance across multiple channels.
Proficiency in CRM reporting tools, such as Salesforce.
Experience with web analytics and attribution tools (e.g., Google Analytics, Dreamdata, HockeyStack, Bizible).
Preferred experience with ABM platforms (e.g., 6sense, Demandbase).
Ability to derive trends and insights from data analysis.
Skilled at managing multiple projects simultaneously, collaborating across functions, and maintaining focus on objectives.
Proactively resolves or escalates issues to ensure campaign delivery goals are met.
Collaborative team member with excellent communication and interpersonal skills.
Demonstrates empathy towards our team, partners, and customers.
We’re Even More Excited If You Have:
Experience with Google Ads, Linkedin, Meta, 6sense or Demandbase
Thrive at BlackLine Because You Are Joining:
A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation
A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.
BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $143,000.00 - USD $191,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant’s prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
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