Content Marketing Manager
3 weeks ago
The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we are looking for in a Content Marketing Manager, to support the marketing communications strategy for the philanthropic foundation of the National Restaurant Association.
The mission of the Foundation is to change lives and uplift communities by empowering people from all backgrounds with the training and education they need to secure a better future - the Foundation does this through the limitless opportunities offered by the restaurant, foodservice and hospitality industry with programs including ProStart, Restaurant Ready, HOPES, Military, Apprenticeship (RHLC), and Scholarship.
As the Content Marketing Manager, you will play an integral role facilitating the creation of audience-centric marketing campaigns and supporting the creation and implementation of content strategy across all channels. In addition, you will partner with the creative team in the development of assets and other materials, ensuring marketing projects align to brand objectives, owning the processes and best practices for delivering against all activities.
Ideal candidates bring a minimum five years of content marketing experience and balance a strategic marketing mindset with strong project management and collaboration skills. You will thrive in this role if you are a resourceful self-starter, highly organized and can masterfully manage multiple projects and priorities. Position requires excellent writing, presentation, and communication skills with a passion for storytelling and content creation, and a positive, customer-driven attitude.
Position operates out of our DC office, with a required three days onsite, Monday - Wednesday.
The work you will do as Content Marketing Manager will positively impact the Foundations mission to attract, empower and advance todays and tomorrows restaurant and foodservice workforce. We look forward to hearing from you
We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.
Responsibilities:
Spearhead the definition, development, and execution of a comprehensive content marketing strategy that supports our strategic initiatives and long-term goals.
Manage small to medium sized project initiatives, as assigned from the conceptual stage through implementation. Work with all internal and external resources to manage project initiatives and deliverables. Identify project timelines and milestones, track progress, and ensure deadlines are met.
Partner with the creative services department to develop audience centric assets in support of NRAEF marketing campaigns and initiatives.
Ensure that all content aligns with brand guidelines, is mission driven and resonates with target audiences.
Support the development and tracking of KPIs across channels.
Assume day-to-day ownership of NRAEF Marcomm project management tool, managing access, updating timelines, and sharing status updates with relevant stakeholders.
Partner with agencies and stakeholders to evaluate asset performance in market.
Maintain status reports and to-do lists for marketing team.
Attend and assist with on-site management of key program and events, as necessary.
Responsible for identifying and facilitating necessary updates and enhancements to relevant event and sponsor sales and marketing collateral to ensure their relevancy.
Support and consult with other members of the NRAEF marketing and communications team as needed.
Work on special projects and other duties as required.
Requirements:
Bachelors degree in marketing, business, or communications.
Minimum of 5 years proven experience in content marketing/development position.
Broad fundamental marketing knowledge.
Excellent communication skills, both written and verbal.
Experience writing about the same product/service for multiple target audience segments and across communications formats (ads, emails, Web sites, brochures, etc.).
Ability to synthesize a substantial amount of complex information and turn into salient messaging.
Highly effective organizational, time-management, priority-setting and problem-solving skills.
Proven project management skills and familiarity with project management tools, specifically Monday.com, Trello or similar platforms.
Experience using content, email, social media, and marketing asset management systems. Exceptional ability to work well under pressure and thrive within fast-paced and fluid environment.
Confident, curious, and motivated self-starter committed to continuous learning.
Exceptional interpersonal, relationship building and diplomacy skills.
Strong analytical and critical thinking skills.
Ability to work as part of a team and to work independently.
Demonstrative abilities in collaborative team building and consensus.
Ability to internalize direction and apply to situations beyond the one at hand.
Experience receiving, consolidating, and negotiating feedback from multiple sources.
Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments.
Proficiency across Microsoft Office products, including Word, PowerPoint, Outlook, Excel.
Knowledge of desktop publishing and graphics software packages desired.
Ability to travel quarterly or as needed.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family, and medical leave, protected veteran status, or any other characteristic protected by law. We strongly encourage women, minorities, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing, and promoting those who are best qualified.
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