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Director of Partner Marketing

SIB Development and Consulting (SIB) is a Private Equity backed, diversified holding company with several operating business units; SIB and its portfolio of companies pair industry benchmarking data with technology-enabled solutions and subject matter expertise to help businesses secure and maintain the best pricing, terms and conditions. Based in Charleston, South Carolina, we are an entrepreneurial, fast-paced, professional services company looking to double in size year over year. Overview: The Partner Marketing Director for a B2B professional services firm is a strategic role responsible for developing and executing marketing programs that drive partner engagement, enhance partner relationships, and increase revenue through joint marketing initiatives. This role requires a blend of strategic thinking, marketing expertise, and strong relationship management skills. Requirements Develop and implement a comprehensive partner marketing strategy aligned with the firm’s business goals. Identify and prioritize key partners to maximize growth opportunities and revenue. Create levels or tiers of marketing programs to categorize partners based on their engagement, performance, and the benefits they receive. Partner Relationship Management Establish and maintain strong relationships with key partners, acting as the primary marketing point of contact. Collaborate with partners to create joint marketing plans, ensuring mutual goals are met. Program Development and Execution Develop and implement best practices for partner marketing program success. Design and execute joint marketing programs, campaigns, and events to drive demand and generate leads. Oversee the development of co-branded marketing materials, including case studies, white papers, webinars, and presentations. Plan and execute the partner marketing calendar of events, content, and outreach. Performance Measurement Set KPIs and measure the effectiveness of partner marketing initiatives, providing regular reports on performance and ROI. Use data and analytics to refine strategies and improve results. Work closely with internal teams (sales, marketing, and customer success) to align partner marketing efforts with overall company objectives. Facilitate communication and coordination between partners and internal stakeholders. Market Insights Provide insights and feedback to partners on market trends and opportunities. Budget Management Manage the partner marketing budget, ensuring efficient allocation of resources to maximize impact and ROI. Negotiate co-marketing budgets and investments with partners. Qualifications: Education:

Bachelor of Science in Business Administration or a related field. MBA preferred. Experience:

Minimum of 7-10 years of experience in partner marketing, channel marketing, or related roles within a B2B professional services environment. Skills: • Proven track record of developing and executing successful partner marketing programs. • Strong understanding of B2B marketing principles and tactics. • Excellent communication and interpersonal skills. • Ability to analyze data and translate insights into actionable strategies. • Strong project management skills with the ability to manage multiple projects simultaneously. • Proficiency in marketing automation tools, CRM systems, and other relevant marketing technologies. Personal Attributes: • Strategic thinker with a results-oriented mindset. • Collaborative team player with the ability to work cross-functionally. • Adaptable and able to thrive in a fast-paced, dynamic environment. Reports To:

Chief Marketing Officer (CMO)and works directly with the Vice President of Partnerships Location: REMOTE (EST or CST timezones preferred) Physical Demands: Requires the ability to sit or stand for long periods, occasional stooping, and reaching; May require lifting up to 25 pounds; Requires a normal range of vision and hearing with or without accommodations; Position is not substantially exposed to adverse environmental conditions Equal Opportunity Employer: We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to affectional orientation, age, ancestry, citizenship status, civil union status, color, domestic partnership status, ethnicity, gender (including gender identity and gender expression), genetic information or testing, marital or familial status, medical condition, mental disability, military or veteran status, national origin, physical disability, political activity or affiliation, race (including traits associated with race, for example, hair texture and protective hairstyles such as braids, locks, and twists), religion, religious creed or belief, sex (including pregnancy, childbirth, breastfeeding, reproductive health decision making or medical conditions related to pregnancy or childbirth), sexual orientation, a victim of domestic violence or crime status, witness status, or any other status or classification protected by applicable federal, state, and/or local laws. Compensation & Benefits: The Company offers competitive compensation based on an applicant’s experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Formal compensation offers are based on the final candidate's qualifications and experience. For the position of Channel Partner Manager, the expected compensation is between $125,000 to $150,000 on an annual basis. This is an FLSA-exempt position and is not eligible for overtime pay. The Company also offers excellent benefits, including Medical, Dental, Vision, Life, STD and LTD, PTO, Maternity and Parental leave, Sick Time, Public Holidays, and a 401(k) plan with a Company match. Application Accommodation: We are committed to providing equal opportunities for all applicants, including individuals with disabilities. If you require any accommodations during the application process, please let us know, and we will make every effort to meet your needs.

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