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Partner Marketing Manager

2 months ago

Montgomery, United States WEX Full time

About the Team/Role This role is responsible for developing and driving forward the strategic demand generation and growth marketing plans and initiatives contributing to the overall growth of WEX’s key Retail Fuel Partners B2B Fleet Card Portfolios. This position requires strong demand-generation marketing experience and a proven ability to lead and collaborate with core business and marketing stakeholders. You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan that leverages your demand and lead generation experience. This includes full-funnel pipeline ownership and management, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs, marketing effectiveness measurement mapped to business goals, audience segmentation building, marketing communications, relationship and project management, creativity and strong work ethic skills. This role is ideal for someone who is well-versed in the B2B marketing landscape, has a strong performance track record of demand generation and growth marketing strategy and execution, and is passionate about revenue growth and data to optimize performance and investment. How you'll make an impact Build the annual strategic marketing plan starting with awareness & interest campaigns designed to drive quality leads, pipeline creation, and revenue from marketing-sourced opportunities Create and develop demand and lead generation activities, conversion programs, lead nurture and acceleration programs that provide measurable improvement in top-line and bottom-line growth Work closely with Product marketing and Sales to help develop and clearly understand WEX products’ role in the marketplace, including competitive positioning, unique customer value proposition, benefits, and features/functionality. Provide sales teams and channel partners with the tools, program and market intelligence, and brand differentiators that can be used to win new business. Cultivate and manage relationships with key business executives and stakeholders including accountability for marketing performance against business goals and targets Responsibility for reducing broad product concepts and business strategies into a structured demand and lead gen program Oversee all campaign strategies and tactics with a focus on crafting and executing multi-channel marketing programs, tracking and reporting on the results, and pivoting where needed Pipeline ownership and management, driving YOY pipeline growth for all marketing-sourced opportunities Build audience segmentation for database marketing team based on product/product marketing-provided guidelines Responsibility for all multi-channel marketing strategies and tactics in partnership w/ channel owner for owned audiences Sales communication/frontline readiness for campaigns and programs, ensuring sales knows how to follow up with every marketing-sourced lead Responsibility for the deployment and execution of concurrent multi-channel campaigns required to hit annual sales targets mapped to the annual operating plan Ensure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense management Review and evaluate market response, identify and act on market trends, campaign performance, cost to acquire, and return on investment to guide program strategy, budget investment, and related course corrections as needed Proactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives; manage risk related to changes in project scope or requirements Additional responsibilities include, but not limited to: writing all short-form content needed to drive demand through various channels (digital, email, sales blitzes, landing page content, ABM, 3rd party advertising, etc.), multi-channel asset creation, monthly/quarterly campaign performance reporting. Experience you'll bring 8+ years in Marketing Communications/Management and/or Brand Marketing with specific experience in Account Management, Program/Project Management, and/or Relationship Management. Bachelor’s degree in Business, marketing or related field Extensive knowledge of and demonstrated success in B2B marketing and demand / lead generation Strong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach including digital/direct marketing, account-based marketing, third-party advertising, event/media marketing, out-of-home advertising, etc. Strong demand gen/lead gen pipeline management skills Excellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required. Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervision Demonstrated success managing multiple complex projects with limited supervision Understanding of financial models to develop, support and evaluate marketing decisions Strategic thinker who can use resources efficiently and effectively to execute plan Strong interpersonal skills and ability to communicate effectively with business partners and all levels of the organization Strong presentation skills Strong executive presence and the ability to influence without authority Gain support for ideas in formal and informal settings Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flustered Ability to manage and handle ambiguity Strong organizational skills Excellent organizational and project management skills Ability to translate customer and market needs into effective marketing programs Relationship and team building skills Personal credibility in one-on-one, team and public forums Sound diplomatic and negotiating skills Ability to travel 10-15% annually throughout the USA to meet with customers for portfolio review, marketing management and to discuss growth strategy

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