Senior Brand Marketing Manager

2 weeks ago

San Jose, United States Planet Interactive Full time

Duration:

7 Months Location:

Hybrid (2 days required in office) San Jose, CA

Planet Interactive's FinTech client has a HOT need for a Hybrid

Sr. Brand Marketing Manager

with 8+ years of experience leading brand strategy and driving impactful marketing initiatives starting Mid-July

The

Sr. Brand Marketing Manager

will play a pivotal role in shaping brand identity, enhancing brand awareness, and fostering customer engagement. In this role, the

Sr. Brand Marketing Manager

will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with target audience and drive business growth.

Sr. Brand Marketing Manager Responsibilities: Develop and implement comprehensive brand marketing strategies to strengthen brand positioning and increase market share. Lead cross-functional teams in the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising. Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape to inform marketing strategies and tactics. Oversee the creation of compelling brand assets, including messaging, visual identity, and creative content, ensuring consistency and alignment with brand guidelines. Collaborate with product marketing, growth, and other stakeholders to ensure brand consistency across all touchpoints and customer experiences. Drive brand activation initiatives, including sponsorships, partnerships, and events, to enhance brand visibility and engagement. Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact. Sr. Brand Marketing Manager Qualifications: Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred. Proven track record of successfully developing and executing brand marketing strategies that drive measurable results. Strong leadership skills with the ability to inspire and motivate cross-functional teams towards a common goal. Excellent strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives. Creative mindset with a keen eye for design and storytelling, able to develop compelling brand narratives and assets. Highly organized with strong project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment.

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