Brand Marketing Manager

5 days ago

San Jose, United States Tekwissen Full time

Overview :

TekWissen Group is a workforce management provider throughout the USA and many other countries in the world.

Job Title: Sr. Brand Marketing Manager

Location: San Jose, CA, 95002

Duration: 5+ Months

Job Type: Contract

Work Type: Hybrid

JOB DESCRIPTION:

Seeking a dynamic and experienced Senior Brand Marketing Manager to lead our brand strategy and drive impactful marketing initiatives.

As the Senior Brand Marketing Manager, you will play a pivotal role in shaping our brand identity, enhancing brand awareness, and fostering customer engagement.

You will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with our target audience and drive business growth.

This role offers a unique opportunity to make a significant impact in a fast-paced and evolving industry.

Key Responsibilities:

Develop and implement comprehensive brand marketing strategies to strengthen brand positioning and increase market share.

Lead cross-functional teams in the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.

Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape to inform marketing strategies and tactics.

Oversee the creation of compelling brand assets, including messaging, visual identity, and creative content, ensuring consistency and alignment with brand guidelines.

Collaborate with product marketing, growth, and other stakeholders to ensure brand consistency across all touchpoints and customer experiences.

Drive brand activation initiatives, including sponsorships, partnerships, and events, to enhance brand visibility and engagement.

Monitor and analyse key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.

Key Attributes:

Proven track record of successfully developing and executing brand marketing strategies that drive measurable results.

Strong leadership skills with the ability to inspire and motivate cross-functional teams towards a common goal.

Excellent strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives.

Creative mindset with a keen eye for design and storytelling, able to develop compelling brand narratives and assets.

Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.

Highly organized with strong project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment.

Adaptability and resilience to thrive in a dynamic and evolving industry, with a passion for innovation and continuous improvement.

Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.

TekWissen Group is an equal opportunity employer supporting workforce diversity. #J-18808-Ljbffr

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