Sr. Manager, US Patient Marketing

3 weeks ago

Broomall, United States CareerBuilder Full time

The Sr. Manager, US Patient Marketing will support the development of the U.S. patient and caregiver brand strategy for aficamten for the treatment of obstructive hypertrophic cardiomyopathy (oHCM). This position will work closely with a broad array of US and global stakeholders to drive execution of the aficamten launch plan and will be responsible for all elements of the US promotional platform for oHCM patients and their loved ones. They will also work closely across teams to help Cytokinetics develop patient services and support, including HUB, patient education services, CRM systems, education, caregiver support, and more that provides an optimal patient experience.

This position will report directly into the Director of US Patient Marketing for aficamten and will work closely with a broad set of cross-functional stakeholders. This individual must have the ability to contribute strategically as a thought partner, but also work independently as a manager of activities to flawlessly execute the patient tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.

Responsibilities

Lead execution of the US brand strategy for patients and ensure alignment across all key stakeholders

Support development and execution of a comprehensive patient launch plan including HUB services and all elements of the patient experience across channels

Assist in development and launch of innovative patient/caregiver marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions

Develop and track metrics to measure and ensure success of patient marketing/promotional programs

Manage budgets and support quarterly business and budget reviews; develop/track metrics to ensure success of programs

Partner with patients and advocacy organizations; act as brand steward ensuring brand strategy is at center of all promotional efforts

Work closely with our Patient Services team Value/Access and Payer Segment Marketing teams to collaborate on the long-term strategies based on the market trends and competitive environment

Partner closely with Omni-channel marketing leader to build effective customer engagement ecosystem

Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy

Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly .

Qualifications

Bachelors Degree is required with 8+ years of pharmaceutical experience with focus on US/global marketing and brand management

MBA or other advanced degrees is preferred

Demonstrated ability to develop patient marketing strategy and execute/measure promotional campaigns

Recent US launch and marketing experience in cardiovascular therapeutic category preferred

Experience in rare disease in creating unique patient experiences preferred, including setting up HUB and working with specialty pharmacies

Pharmaceutical sales and/or sales management a plus

Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy

Proven self-starter, able to work independently, able to handle full workload across multiple projects

Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.

High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement

Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset

Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers

Ability to articulate and convey complex data and information concisely to internal and external stakeholders

Excellent written and verbal communication skills

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