Assistant Director, Innovation Marketing

3 weeks ago

New York, United States Lactalis Full time

Description

Lactalis American Group is currently seeking candidates to join our Innovating Marketing team in New York City, NY.

Lactalis, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to nurturing the future by providing healthy and delicious dairy products that bring people together every day. We produce award-winning dairy products that bring people together every day. We offer an enviable range of dairy brands including Galbani, President, Kraft Natural Cheese, Cracker Barrel, Black Diamond, Parmalat, Siggi's, and Stonyfield Organic in addition to several brands imported from our affiliates in Europe.

At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do. We are dedicated to building a safe, diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY, your PASSION, and your EXPERTISE You may be just the perfect candidate for this or other roles within our company.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.

From your PASSION to ours

The Assistant Director of Innovation will be responsible for developing strategy and implementing plans and targets for their assigned product lines in addition to launching innovation/renovations across a transversal portfolio of products. Ability to organize and control assigned product line(s) from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties:

From your EXPERTISE to ours

Key responsibilities for this position include:

  • Set effective business strategy along with Marketing Director to move business ahead and achieve high-level objectives/metrics; demonstrate a deep understanding of brand strategy and the competitive landscape in which the brand operates, including "real-time" understanding of what is driving our products and category trends in the market place.
  • Develop and execute effective annual marketing programs that build the brand in the long run and achieve targeted operating results as specified in the current year budget; work collaboratively with key inter-dependences to construct this plan
  • Development of the annual plans, demonstrate expertise in the full marketing mix and utilize "best practices" to achieve business results; pricing: monitor the market and proactively set optimal price points, recommending pricing action as needed; promotions: work effectively and collaboratively with the creative agencies to develop and execute impactful public relations and promotions to achieve results and continuously improve best practices: distribution: work with Sales and Trade Marketing to set appropriate distribution goals; product:., demonstrate a true mastery of the marketing mix and how to manipulate it to achieve results.
  • Be a key voice in the area of input to Sales through Trade Marketing to provide accurate budgets and forecasts about volume and mix; provide input in the area of upside potential and downside risk.
  • Help drive best practices in market research needed to guide new product development, and communications work: advertising product campaigns and other executions involving the expression of the brand positioning and strategy; work closely with outside suppliers and internal Lactalis personnel to set action standards, establish annual plans for required input.
  • Set strategic goals for packaging graphics and all other in-store communications vehicles to ensure that the brand image is contemporary, consistent with brand strategy, and competitive within the shelf set; expertly manages the outside agency as required to achieve excellence in product presentation at retail.
  • Demonstrate an in-depth understanding of the business P&L, Circana (IRI data) and actively manage marketing programs to impact results, including pricing, A&P spending, and all other marketing mix activities that impact volume and profit;
  • Interact with the Category Management team to understand the latest category trends and consumer insights.
  • Maintain ability to travel, some internationally, 10-15% of the time.
  • Demonstrate commitment to a safe working environment that promotes the health and well-being of all employees and that will further contribute to the Company's overall performance and success.
  • This description reflects management's assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.
  • To fulfill these responsibilities, tools such as a computer, phone, and/or allowance(s) may be provided.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.

Requirements

From your STORY to ours

Qualified applicants will contribute the following:

Education

  • Bachelor's degree required; preferably concentrated in Marketing, Business, or Communications; MBA preferred

Experience

  • 10+ years of Management experience required
  • 10+ years of related experience required
  • Experience in Food/Beverage Industry highly preferred
  • Launch experience

Specialized Knowledge

  • A robust working knowledge of marketing along with strong interpersonal skills is necessary
  • Must have a solid understanding of financial concepts including profitability, budgeting, pricing, etc. and a working knowledge of a profit and loss statement - both how to prepare one and how to interpret existing ones.
  • Must have strong project management skills and coordinate several activities internally with a variety of departments and functions.

Skills / Abilities

  • Proficiency in Microsoft Excel, Word, and PowerPoint are required.
  • Must have strong communication, organization, and project management skills.

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